Hong Kong, China, January 1, 2010 – In the wake of the historic China-ASEAN free trade agreement, Ringier Trade Media’s Asia industry trade journals and its new “Buyer Alert” online service are designed to help China manufacturers enter ASEAN markets and get immediate access to buyers across key industries.

“With the China-ASEAN free trade agreement in effect, our Asia magazines are designed to reach the new market opportunities that will present themselves following this landmark trade initiative”, says Mike Hay, CEO Ringier Trade Media. “The readerships of our Asia magazines have been developed over the last 6 years, specifically targeting buyers across key industries. And, with our new “Buyer Alert” service, China manufacturers can now target ASEAN buyers who are sourcing their precise product types. This new online matching service gives China suppliers the quickest way to promote themselves to buyers in ASEAN”.

Ringier’s Asia trade journals include International Metalworking New for Asia (published 6 times and read by 25,295 readers), International Plastics News for Asia (published 6 times and read by 24,637 readers), Food Pacific Manufacturing Journal (published 8 times and read by 33,698 reader) and Medical Products Asia (published 6 times and read by 36,302 readers).

The Asian trade journals provide the latest information on their respective industry, new products including the latest innovations and technology in machinery and supply sources for materials and ingredients. The journals are read by the industry’s manufacturing decision makers who plan the purchase of machinery, materials and execute manufacturing strategies, and plant managers who evaluate and make recommendations.

With the new “Buyer Alert” online service, China manufacturers are able to target their product information to China and ASEAN buyers that registered to receive information on their exact product type. The Buyer Alert service is available through Ringier’s Industrysourcing.com online trade community visited by over 6 million users each year throughout China, Asia and the Middle East.

The China and the Association of Southeast Asian Nations (ASEAN) free trade area (FTA) came into affect, Jan 1, 2010.

The original six ASEAN member countries including (Brunei, Indonesia, Malaysia, the Philippines, Singapore and Thailand) will have zero tariff policy for products ranging from food, plastics, machinery and cement which started on Jan 1, 2010. The average tariff on goods from ASEAN countries to China is cut down to 0.1 percent from 9.8 percent.

The FTA will create the world's largest FTA embracing developing countries and covers a population of 1.9 billion and involves about 4.5 trillion U.S. dollars of trade volume.

China's Vice Commerce Minister Gao Hucheng said earlier that the establishment of the FTA will promote the regional economic integration, benefiting industry, companies and consumers.

“Ringier’s Asia trade journals will help China manufacturers by providing them with a multi-media channel to reach what might be new markets to them. Each magazine is also hosted at www.industrysourcing.com in digital version accessible by all who visit the IndustrySourcing.com online trade community”, concluded Mr. Hay.

About Ringier Trade Media Ltd.
Ringier AG, the largest Swiss multimedia communications group founded in Zurich in 1833, has around 7000 employees in 10 countries. In Asia, Ringier AG is represented by Hong Kong-based Ringier Trade Media Ltd. As a leading B2B industrial information provider, Ringier Trade Media provides industrial leaders in China, Asia Pacific and the Middle East with the technological information, solutions and applications they need to improve their manufacturing and marketing capability through multiple media platforms that includes print, digital, online (www.industrysourcing.com) and events. The company has been successfully linking buyers and sellers within Asia, and between Asia and the rest of the world to the mutual benefits of all parties.

For more news about Ringier Trade Media Ltd, please contact:
Calla Lin
Corporate Public Relation Manager
Tel：（86-21）6289 5533 X 103
Fax：（86-21）6247 4855
Email：calla@ringiertrade.com