Government statistics indicate that the sales turnover of China restaurant industry reached USD180 billion in 2007, growing by 19.4% over the previous year, and totaling USD 70 billion in the first four months of 2008, or 23.9% over the same period last year. The favorable picture is attributed to improving lifestyles and higher disposable incomes that encourage consumer expenditures on catering services and out-of-home dining experiences.
Ringier抯 Restaurateur provides senior managers, head chefs and purchasing executives with the tools required to successfully run and manage profitable F&B outlets in hotels, hotel chains, high profile independent restaurants, multi-unit/chain F&B outlets, and catering services in major cities across China, Hong Kong, Macau and Taiwan.
Backed by a team of authoritative editorial advisors in China, Restaurateur provides readers the latest developments and innovations for the food service industry, from ingredients, food supplies, trends, recipes and new creations, to kitchen and food processing equipment, interior design, furniture, location, staffing, training, IT and supply chain, with practical solutions for improving productivity, reducing cost, and turning innovations into real competitive advantages. Restaurateur also facilitates faster communication between buyers and sellers with a comprehensive range of reader services in the magazine, online at restaurateur.cn, industrysourcing.com and through our fully interactive e-magazine.
Quality Readers
Published 8x in Simplified Chinese and English, Restaurateur reaches a qualified controlled readership of decision makers who purchase ingredients, food and beverage products, equipment, table top items, management systems for hotel F&B outlets, F&B chains, major restaurants an catering services across Mainland China, Hong Kong and Macau. Readers are not only involved in the creation and serving of food & beverages but in the business of such outlets ranging from interior design to financial /ordering systems. Each subscription is requested in writing, each reader is qualified by name, job title and industry, and each reader is updated and re-qualified annually by our call center.
Quality Sales Leads from ACCESS
Ringier offers ACCESS, a unique reader inquiry system that helps buyers find suppliers fast. Buyer inquiries are matched by product code, producing real sales leads for advertisers. These quality sales leads are accessible online in a secure password-protected archive created for each advertiser. The inquiries are never lost.
