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        Ultimate Potential of the China抯 Medical Equipment Industry
        
        China's medical equipment industry has grown substantially in recent years, posting annual growth of about 13-15%. With this growth, the industry抯 overall production value is expected to reach RMB 100 billion that China is projected to surpass Japan as the world抯 second largest medical equipment market in 3-6 years.
        
        In the first half of 2008, China抯 trade of medical equipment has been strong outpacing the growth in the country抯 overall trade. According to China customs statistics, import and export totaled US$ 4.97 billion, up by 32.1%. Export expanded by 35.5% to reach US$4.97 billion, while import amounted to US$2.45 billion, an increase of 25.7%.
        
        Thanks to improved production capability and ongoing technology innovations, China has started to carve a name as an important medical equipment manufacturing center. By cooperating with major international companies to establish joint-ventures and R&D centers, and transferring sophisticated technologies to improve product quality, China抯 medical equipment industry has successfully upgraded its standards to meet international markets?demand for more high-end products to enter the European and American markets. In recent years, more manufacturers have started to pay more attention to intellectual property right, while some have even patented their own products which include equipment such as those for CT, MRI ultrasonic therapy apparatus and coronary stents.
        
        Publishing Background
        
        Backed by a team of authoritative editorial advisors and medical industry associations, Medical Manufacturing and Design for China (MMD) provides the latest developments and innovations for the medical equipment industry covering supplies, furnishings & accessories, product design & development, and services, as well as information on legislation, patents and Intellectual Property Rights. MMD also facilitates faster communication between buyers and sellers with a comprehensive range of reader service in the magazine, online at www.industrysourcing.com and through our fully interactive E-magazine.
        
        Quality Readers
        
        Published 6x a year in Simplified Chinese, Medical Manufacturing and Design for China reaches a qualified controlled readership of decision makers who plan the purchase of materials, machinery, electronic components, auxiliary equipment used in the manufacturing of medical devices; plant managers who evaluate, maintain and make recommendations; R&D, scientists who design, create, test & evaluate products. Each subscription is requested in writing, each reader is qualified by name, job title and industry, and each reader is updated and re-qualified annually by our call center.
        
        Quality Sales Leads from ACCESS
        Ringier offers ACCESS, a unique reader inquiry system that helps buyers find suppliers fast. Buyer inquiries are matched by product code, producing real sales leads for advertisers. These quality sales leads are accessible online in a secure password-protected archive created for each advertiser. The inquiries are never lost.
        
        For more information on the media, please send email to: mchhay@ringier.com.hk

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