China is the world抯 second largest producer and consumer of coatings, and the fourth for ink production. in 2007 coatings production exceeded 5.98 million tons, and ink production reached 398,000 tons. china still has plenty of room for market development. the industry, however, faces many challenges that include stiff competition, tight margins and low r&d investment. but herein lies an opportunity for suppliers of coating and ink materials and equipment to improve quality, reduce cost, enhance service and technical support.
●Coatings: bbc research predicted that the coating market in 2007 would be worth us$91.2 billion in value and reach usd$102.8 billion in 2012 with an annual growth of 2.4%. meanwhile, data released by the state statistics bureau show that china has become the second largest coating consumer and producer due to the fact that total national coating production rose to 5.97 million tons in 2007 with an annual growth of 16.2%. this figure includes 4.17 million tons of oil paint production.
●Ink: china is the fourth largest ink producer and accounts for 6% of total world production. total national ink production rose to 398,000 tons in 2007. entry into wto, increasing urbanization and the development of the media industry will result in an 8% and 12% annual growth in the publishing and packaging industry respectively. the growth in these sectors will have a powerful effect in driving demand for ink.
Publishing background
In a strategic editorial partnership with coatings world and ink world of the us, and a team of authoritative editorial advisors in china, ringier抯 coatings & ink china facilitates technology transfer by providing readers the latest developments in chemistry and manufacturing processes for paints, coatings and inks, with practical solutions for improving productivity, reducing cost, and turning innovations into real competitive advantages. coatings & ink china also facilitates faster communication between buyers and sellers with a comprehensive range of reader services in the magazine, online at www.industrysourcing.com and through our fully interactive e-magazine.
Quality readers
Published 9x in simplified chinese, coatings and ink china reaches a qualified controlled readership of manufacturing decision makers who plan the purchase of machinery, materials and execute manufacturing strategies, and plant managers who evaluate and make recommendations, r&d, scientists who create, test & evaluate products. each subscription is requested in writing, each reader is qualified by name, job title and industry, and each reader is updated and re-qualified annually by our call center.
Quality sales leads from access
Ringier offers access, a unique reader inquiry system that helps buyers find suppliers fast. buyer inquiries are matched by product code, producing real sales leads for advertisers. these quality sales leads are accessible online in a secure password-protected archive created for each advertiser. the inquiries are never lost.
For more information on the media, please send email to: mchhay@ringier.com.hk
