China抯 Enormous Household & Personal Care Industry
China is predicted to become the third largest market for household and personal care products by 2010. This will in turn generate huge and profitable opportunities with sales revenue in excess of US$13 billion and a more than 10% annual growth. By the same token, China's overall cosmetics and toiletries market is predicted to achieve a 5% CAGR, equated to US$10 billion in terms of absolute growth. Of this, US$4 billion will be accounted for by the skin care sector.
In today抯 highly competitive market, premium brands focus heavily on ingredient innovation, while so call 憁asstige' brands- those with a particular appeal to urban consumers- rely on natural positioning to drive sales. Despite higher material and operational costs and stricter safety regulations, local demand for innovative high-quality personal/household care products is going up constantly, especially cosmoceuticals/nutraceuticals, green/natural products and those aimed at men and teens. It is estimated that the cosmoceutical/nutraceutical sector in China will grow at least 10% annually in the next 5 years, while double-digit growth is also predicted in the men抯 care sector.
Ringier Trade Publishing Ltd. plays a vital role in informing decision-makers in China抯 Household & Personal Care industry of the technological breakthroughs and market opportunities to advance their businesses and stay ahead of competition anywhere in the world.
Publishing Background
In a strategic editorial partnership with HAPPI, Beauty Packaging of US and a team of authoritative editorial advisors in China, Ringier抯 Happi China facilitates technology transfer by providing the latest information on formulation and packaging, with practical solutions for improving productivity, reducing cost, and turning innovations into real competitive advantages. Due to its strong reputation in cosmetics industry in China, Happi China was selected as 'The Most Influential Media in China Cosmetics Industry' Award in 2008.It is the only international technical magazine among the winners. Happi China also facilitates faster communication between buyers and sellers with a comprehensive range of reader services in the magazine, online at www.industrysourcing.com and through our fully interactive e-magazine.
Quality Readers
Published 10x in Simplified Chinese, Happi China reaches a qualified controlled readership of manufacturing decision makers who plan the purchase of machinery, materials and execute manufacturing strategies, and plant managers who evaluate and make recommendations, R&D, scientists who create, test & evaluate products. Each subscription is requested in writing, each reader is qualified by name, job title and industry, and each reader is updated and re-qualified annually by our call center.
Quality Sales Leads from ACCESS
Ringier offers ACCESS, a unique reader inquiry system that helps buyers find suppliers fast. Buyer inquiries are matched by product code, producing real sales leads for advertisers. These quality sales leads are accessible online in a secure password-protected archive created for each advertiser. The inquiries are never lost.
