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        China抯 Enormous Packaging Industry
        
        In recent years China's packaging industry has developed rapidly recording double-digit annual growth. It has become the third largest packaging manufacturer and consumer after the U.S. and Japan with total production going up by RMB600 billion in 2007.
        China's packaging machinery market has seen substantial improvement with 40% increase compared to 2007.But the industry still needs to overcome some obstacles. Packaging machinery production in China still needs to enhance its structure and capacity and to do so, it has to update by importing middle and high-grade raw materials, components and accessories. The industry also needs large-scale and efficient mechanical equipment from a number of major companies in Europe and Japan.
        China's packaging machinery, however, is much favored in ASEAN and African countries with its very high quality to price ratio. More importantly, China's packaging industry is narrowing the technology gap with other developed countries where it has been noted to be more advanced in some areas.
        
        Publishing Background
        
        In a strategic editorial partnership with Packaging World of the US and a team of authoritative editorial advisors in China, International Packaging News for China facilitates technology transfer by providing readers the latest information on total packaging and converting solutions from around the world. International Packaging News for China offers practical solutions for improving productivity, reducing cost, and turning innovations into real competitive advantages. It also acknowledges those who have made significant technological contribution to China抯 packaging & converting industry in its annual Technology Innovation Awards issue. International Packaging News for China also facilitates faster communication between buyers and sellers with a comprehensive range of reader services in the magazine, online at www.industrysourcing.com and through our fully interactive e-magazine.
        
        Quality Readers
        
        Published 6x a year in Simplified Chinese, International Packaging News for China reaches decision makers who recommend, purchase and maintain machinery, related equipment and materials used in the whole packaging process, from design, converting, printing to filling, sealing, capping, coding, labeling, material handling and shipping. Readers design, create, manufacture packaging and integrated packaging processes as well as maintain packaging systems, material handling and logistics. Each subscription is requested in writing, and each reader is qualified by name, job title and industry. Information is updated and re-qualified annually by our call center.
        
        Quality Sales Leads from ACCESS
        
        Ringier offers ACCESS, a unique reader inquiry system that helps buyers find suppliers fast. Buyer inquiries are matched by product code, producing real sales leads for advertisers. These quality sales leads are accessible online in a secure password-protected archive created for each advertiser. The inquiries are never lost.
        
        For more information on the media, please send email to: mchhay@ringier.com.hk

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