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        Ultimate Potential of Asia抯 Footwear Industry
        
        China is undoubtedly the largest shoe manufacturer and exporter around the world. Faced with challenges such as Europe抯 antidumping policy, the devaluation of RMB, export tax rebate reduction, the increasing raw material prices and labor costs, however, the Middle Kingdom faces a growing threat to its dominance of the footwear industry from South East Asia.
        
        China's footwear industry is a step ahead of the competition
        ●As the world's top producer, China accounts for 66% of the global output for footwear.
        ●In 2007, China exported 8.17 billion pairs valued at USD24.14 billion, an increase of 14.9% compared to 2006.
        ●Industrialization of China抯 footwear industry began over two decades ago, and the sector continues to evolve in response to market and fashion trends. It has a complete industrial chain, forming different kinds of manufacturing groups. Therefore, the demand for equipment and materials is marked by constant growth.
        
        Southeast Asia is making tracks in the footwear industry
        ●Favorable investment climate in SEA has transformed the region into an attractive industrial hub for footwear manufacturers
        ●Preferential tax and investment policies given to foreign direct investors increase the potential for capital expansion for equipment
        ●Vietnam, now the fourth largest footwear manufacturer in the world, and Indonesia, which ranks 10th worldwide in footwear consumption, are the countries that present the most obvious advantages for global footwear players. Indeed, Vietnam's 400 footwear companies account for an annual output of 65 million pairs ?90% of this is for export.
        
        Publishing Background
        
        Published 6x a year in Chinese and English, International Footwear News reaches a qualified controlled readership of manufacturing decision-makers. In a strategic editorial partnership with a team of authoritative editorial advisors across Asia, International Footwear News facilitates technology transfer from around the world by providing the latest developments in footwear manufacturing equipment, materials and components, with practical solutions for improving productivity, reducing cost, and turning innovations into real competitive advantages. It facilitates faster communication between buyers and sellers with a comprehensive range of reader services in the magazine, online at www.industrysourcing.com, and through our fully interactive e-magazine.
        
        Quality Readers
        
        Published 6x a year in bilingual, International Footwear News reaches a qualified controlled readership of manufacturing decision-makers and industrial professionals who plan the purchase of machinery, materials and execute manufacturing strategies, and plant managers who evaluate , make recommendations; R&D staff who design and create new footwear products. Each subscription is requested in writing, each reader is qualified by name, job title and industry, and each reader is updated and re-qualified annually by our call center.
        
        Quality Sales Leads from ACCESS
        
        Ringier offers ACCESS, a unique reader inquiry system that helps buyers find suppliers fast. Buyer inquiries are matched by product code, producing real sales leads for advertisers. These quality sales leads are accessible online in a secure password-protected archive created for each advertiser. The inquiries are never lost.
        
        For more information on the media, please send email to: mchhay@ringier.com.hk

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