The Barry Callebaut Group, the world's leading manufacturer of high-quality chocolate and cocoa products, has inaugurated its relocated CHOCOLATE ACADEMYTM Center Dubai, at the foot of the Burj Khalifa. This facility serves as a creative platform where chefs and artisans can showcase and develop their talent and skills. As CHOCOLATE ACADEMYTM Center Dubai is part of the wider CHOCOLATE ACADEMYTM Center network with 24 academies across the globe, it will be the premier platform for bringing renowned chefs to Dubai to inspire, train and advise local artisans.
The relocated CHOCOLATE ACADEMYTM Center Dubai will help Barry Callebaut's customers in the Middle East regiondevelop their own profile in terms of taste and flavour. (Photo: Barry Callebaut)
With a team of dedicated chefs, CHOCOLATE ACADEMYTM Center Dubai plays an important role in inspiring and educating the chocolate industry and introducing new techniques to artisans, pastry chefs, confectioners, bakers and caterers. The CHOCOLATE ACADEMYTM Center Dubai also plays an important role in driving innovation as consumption patterns shift towards premiumisation and new concepts in terms of design, colour and flavours. Courses and events with physical attendance will resume as of 21 October 2021.
Amine Mebrouki, General Manager Middle East & North Africa, said: “The chocolate market is recovering in the Middle East region. The CHOCOLATE ACADECHOCOLATE ACADEMYTM Center Dubai supports local businesses in finding the right chocolate solutions to help them win in the market. From empowering women and young talents, to supporting new concepts: The CHOCOLATE ACADEMYTM Center Dubai is the place to be in the Middle East region for everything related to chocolate.”
Rogier van Sligter, President EMEA (Europe, Middle East, Africa), added: “This is an important moment for Barry Callebaut’s presence in the Middle East region. The relocated CHOCOLATE ACADEMYTM Center Dubai will strengthen the collaboration with our customers in the growing Middle East region, helping them to develop their own profile in terms of taste and flavour. Initiatives like this help to grow the Gourmet business in the Eastern part of our EMEA Region.”
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