GNT bets on red shades for 2021

While iconic in industries like cosmetics and fashion, the colour red is set to invigorate the world of food and drink in the coming year, says EXBERRY^® Coloring Foods supplier GNT Group.

According to GNT, the pandemic has taken consumers out of their comfort zones, in search of something new. It believes that red, which is associated with love, power, energy, and passion, can connect with this desire for discovery and help signal the start of a new era.

(Photo © Alexmax I Dreamstime.com)

GNT also highlights the ability of red to add a sense of excitement and exploration to food and drink, with its appeal amongst the Instagram generation providing another key reason for the shade’s growing popularity.

Maartje Hendrickx, GNT’s Market Development Manager, said: “Red was the natural choice for our new Love Color with EXBERRY^® campaign. It epitomises human vitality, creating energy, passion and positive action, and brings real excitement to food and drink products. Red is well known for its ability to command instant attention and it’s a colour you won’t be able to ignore in 2021.”

With consumers demanding clean and simple ingredients in their food and drink, GNT offers a range of red EXBERRY^® Coloring Foods made from raw materials such as radish, carrot, sweet potato, hibiscus and berries including elderberry and chokeberry.

Like all EXBERRY^® products, GNT’s red shades are made from fruit, vegetables and edible plants using physical manufacturing processes and no chemical solvents. As a result, they can provide the perfect clean-label replacement for colorants such as the azo dye Allura Red AC and carmine.

GNT also controls the entire EXBERRY^® supply chain, enabling the company to guarantee all products meet its rigorous quality and sustainability standards as well as ensuring year-round availability.

Maartje Hendrickx added: “EXBERRY^® is based on the principle of coloring food with food, using plant-based pigments to unleash products’ full potential. Trusted by manufacturers all over the world, our Coloring Foods can deliver exceptional shades for practically any food and drink application.”