Henkel recognises Ashland with two personal care supplier awards

Henkel Consumer Brands recognized Ashland Global Holdings Inc. with two personal care supplier awards: the best innovation contributor award for hair care and a runner-up award in the sustainability category.  The awards were announced at the 2024 American Cleaning Institute (ACI) Annual Meeting and Industry Convention which took place from Jan. 29 – Feb. 2, 2024 in Orlando, Florida.

Ashland Fiberhance™ bm solution was the best innovation contributor award for hair care. It was noted as a benchmark in hair strengthening, evolving from glucose-based chemistry. The ingredient has a unique multifaceted mode of action, that penetrates deep into the cortex to create new hydrogen and ionic bonds to support damaged internal keratin structure and restore strength and manageability to the hair. Henkel recognized Ashland’s excellent support in developing a plant-based bonding repair technology.

For leading edge styling performance and sustainability, the Ashland Styleze™ es-dura ingredient is a runner up in the sustainability category. The novel ingredient draws on Ashland’s expertise in guar-based polysaccharides to deliver outstanding all-weather style durability for hair. It was developed to give a uniquely strong sustainability profile offering naturally derived, biodegradable, vegan and clean INCI claims in hair styling, conditioner and treatment formulations.

“Fiberhance™ bm solution and styleze™ es-dura ingredient, are two plant-based innovations from Ashland that combine high performance and unique consumer experiences in hair care,” said Joël Prouff, general manager, personal care, Ashland Europe. “It is a great honor to receive these two awards from Henkel, a leader in hair care solutions.”