Roquette Beauté’s water-resistant film former has a clinically proven lifting effect

Roquette Beauté’s latest ingredient, Beauté by Roquette® ST 730 INCI Hydroxypropyl Starch caters to the rising consumer demand for plant-based cosmetics that deliver both sustainability and clinically proven efficacy in their skincare and makeup products.  The product comes from pea starch origin, which is a sustainable and attractive crop that has minimal impact on water resources, climate change and land use, Roquette says. Besides this, all the components of yellow pea grain are utilised, ensuring circular production.

In different studies, Beauté by Roquette® ST 730 at 5% showed higher water resistance compared to industry benchmark film formers, such as pullulan and polyvinylpyrrolidone (PVP), at the same concentration. This feature supports consumers’ who consider long-lasting and water resistance as important in cosmetics. Over 50% of makeup consumers say they will privilege a product that has long-lasting claims.*

Among the products in their skincare routine, consumers largely seek tightening effects as a benefit in their eye care and face care products, as they want visible results in these delicate wrinkle-prone areas.

An in vivo study** was performed on 40 volunteers to analyse the tightening power of our new ingredient. Beauté by Roquette® ST 730 at 4% significantly decreases fine lines and wrinkles. 82% of the study participants said that fine lines and wrinkles were diminished.

Roquette Beauté launched the product at in-cosmetics® global (16-18 April 2024).

“We are very proud of the addition of Beauté by Roquette® ST 730 to our product range,” says Bénédicte Courel, Roquette Beauté General Manager. “Consumers are eager to green up their skincare and makeup routines, replacing synthetic or controversial ingredients with plant-based alternatives but without compromising on efficacy or benefits. Beauté by Roquette® ST 730 is a game-changer for cosmetic brands aiming to incorporate plant-based solutions in their formulations while delivering a visible lifting effect to consumers’ skin care and makeup routines.”

*  Kantar Profiles/Mintel, April 2023, June 2023; KuRunData/Mintel, May 2023
** Beauté by Roquette® ST 730 was evaluated at 4% and compared to a placebo.
The cutaneous relief parameters were measured on 40 volunteers (45 to 65 yo), in one application, using 3D PRIMOS® Lite (LMI Technologies).