Sephora launches beauty event in China

SEPHORA, the world's leading omnichannel prestige beauty retailer, launched its beauty event SEPHORiA in Shanghai, China from 17-19 November. The first-ever certified carbon-neutral event of Sephora China, this launch is also the very first year this beauty event was held outside the United States and in Asia.

The Expo I-pavilion in Huangpu District, Shanghai, was brought to life by the largest beauty event of the year that featured 146 new products from 52 premium beauty brands, along with 12 masterclasses hosted by beauty experts from iconic brands.

Over 3,000 consumers were welcomed into the beauty playground that presented four different sensorial zones – makeup, haircare, fragrances, and skincare. These included a kaleidoscopic fantasy world that revealed Sephora Collection's latest offering and a glamorous amusement park that launched Sephora's "Next Big Thing" at the heart of the pavilion, also known as "Sephora Castle of Wonders".

Apart from carefully curated assortment and professional beauty services in specially designed booths, consumers were invited to interact with brands up close and personal, capture precious moments at beautifully crafted social spots, and receive the most up-to-date global beauty trends, swag bags and beauty tips and tricks from famed beauty experts from iconic brands.

Upcoming product launches

Brands only available at Sephora, including TATCHA, GROWN ALCHEMIST, Dr Dennis Gross, PAT McGRATH LABS, ANASTASIA BEVERLY HILLS and GOTA, debuted their latest collections at SEPHORiA.

Homegrown brands CHA LING, MAOGEPING·LIGHT, WEI, and other premium C-Beauty brands added a touch of oriental grace with the upcoming exclusive launch of the brand-new Chinese couture makeup brand MASION de SIT.E.

Since entering the Chinese market in 2005, Sephora has always been at the forefront of beauty trends and inspiration. "The 2023 SEPHORiA in China is our gift to our consumers, which has been an absolute success," said Ms. Maggie Chan, Managing Director of Sephora Greater China. "We are excited to embark on this one-of-a-kind journey with our beauty community, to jointly discover, define and expand China's world of beauty. Our hope is to constantly innovate to ensure SEPHORiA becomes one of the most anticipated annual beauty festivals in China.