Bakery China 2015 Soars to a New High

Including outdoor exhibition halls, the exhibition area has this year expanded to 150,000 sqm, hosting nearly 9,000 booths.  These figures represent a remarkable growth of 20% over the last edition. 

Nearly 2,000 exhibitors has joined Bakery China 2015, and approximately 100,000 visitors will come through the SNIEC doors across the four days, making Bakery China the world’s biggest bakery and confectionery expo.Alongside renowned local and international brands like Rich's, Angel, Fonterra, Lesaffre, Cargill, COFCO, Yihai Kerry, AB Mauri, Hershey, Barry Callebaut, Nisshin Seifun OYC and Kewpie, there will also be nearly 10 national/regional exhibition pavilions, including German, US, French, Japanese and Italian representations.Nearly 400 varieties and thousands of baking ingredients, equipment, packages and other products and services will be displayed during the fair.  This will give participants a comprehensive assessment of the entire bakery industry chain.

China is the world’s largest bakery product producer and consumer.  It is also the country with the fastest growing bakery and confectionery industry.  Since its inaugural edition in 1998, Bakery China has grown from a business and intra-industry exchange platform into the biggest bakery exhibition in Asia-Pacific.  The show is a brilliant illustration of the booming bakery industry, and it stimulates trade, learning, innovation and networking. 

Over 70% of the total output value of the entire bakery industry is created by the exhibitors to be found on the show floor at Bakery China.  Additionally, 90% of the top 100 enterprises and terminal companies are trade visitors and big-budget buyers.  Bakery China has seen the country bakery industry grow and cement its position as a leader among its local and global rivals.

High Level Onsite Contests

Bakery China will also feature international standard contests and demos at state-level.  A major fair highlight will be the 16^thNational Bread-Making and Cake DecoratingSkill Competition, co-sponsored by the China National Light Industry Council (CNLIC), the China Association of Bakery & Confectionery Industry (CABCI), the China Employment Training Technical Instruction Center (CETTIC) and the Financial, Commercial, Light Industry, Textile and Tobacco Workers’ Union. This will be a unique contest in the bakery and confectionery industry, aimed at discovering exciting talents and deepening the talent pool.  The contest’s nationwide focus will include, among other skills, cake decorating, bread-making technique and moon cake preparation techniques.

Bakery China 2015 will also present winners of local Chinese contests to international level competition, with the contests encompassing each subdivision of China’s bakery industry. ”Daifei Cup” National Qualifying Competition of the 5^th APTC (co-organized by China, Japan and Korea) will be held in October 2015.  China National Selection for the 4^th “Coupe Louis Lesaffre Cup” held once every four years is another example.  Added to these is the 5^th“California Raisin Cup” National Bread Innovation Competition that has proven hugely popular among flamboyantly talented bakers keen to showcase their new creations and outstanding skills to industry peers and baking enthusiasts.

Exhibitors will present almost ten brand new products and technologies during the exhibition.

Internationalization Level Soars to a New High

As Asia-Pacific’s biggest event serving the entire value chain for the bakery and confectionery market, Bakery China continues to expand its scope. This year’s exhibition area of 150,000 sqm makes it the biggest expo of its kind anywhere in the world. 

By leveraging the organizers’ international reach, resources and networks, as shown by thriving collaborations with traditionally prominent bakery industries in Germany, France, Italy, US and Japan, the organizers are promoting Bakery China worldwide, taking the show’s global profile to an all-time high in 2015. This year the space occupied by international show participants is 70% higher than in 2014. Exhibitors represent 21 countries and regions, the highest ever. The growth covers virtually all key countries with a thriving bakery industry. By the latest list of global top 100 food enterprises, 10 of them in the bakery industry will participate in Bakery China 2015.

Newly Launched Coffee Zone

Complemented by a number of other industries, China’s bakery industry has been growing rapidly. In recent years, some bakeries have initiated new leisure food and compound operations resulting from cross-border collaborations with bakeries that serve lite foods, coffee, beverages and support casual dining. 

As Asia’s biggest bakery and confectionery exhibition, Bakery China has propelled the development of China’s bakery industry forward. Since 2010, some coffee, beverage and leisure food companies have taken part in each consecutive edition of the event. In 2014, the organizers, recognizing the blending trend within the industry, launched a Coffee Zone to the show. In 2015, the Coffee Zone features products including coffee beans, coffee powder, instant coffee, coffee utensils, coffee roasting machines and coffee shops – denoting each link along the industry chain. Well-known exhibitors to join this exhibition zone include Jascaffe, Kingdom, Milan Gold Coffee, Hiangkie, Walton, Lavazza, Qicaihu, Suka and a number of other companies. 

The organizers are also working with a reputed roasting and training school, Wang Sen Education Consulting Co., Ltd.to host  MBA Coffee Latte Art Competition 2015, featuring outstanding baristas who will be featured across exhibition, training school and media platforms. The selection of top talents will do much to advance the development of China's bakery, confectionery and coffee industries. 

Value-Added Services

Customers at Bakery China appreciate the carefully considered value-added services, including the media channels on the official website, the official WeChat account and the e-newsletter.  These help exhibitors and trade visitors see the stats behind the expo, get the most important pre-show announcements, conduct product searches and plan their itineraries early, to send out invitation letters via post, email and WeChat.  This extensive pre-expo promotion will be accompanied by pre-expo business matching.  The exhibitor list and product catalog will also be available on the Bakery China website and official WeChat. 

In 2015, Bakery China aims to become the biggest bakery and confectionery expo serving the top companies and practitioners in the industry.  Fresh ideas and a new sharing platform will inject new momentum into R&D, development, production, distribution and peripheral services, as well as boosting China's full-fledged advancement in bakery industry-related initiatives. 

Visit the official website www.bakerychina.com, or the WeChat account named “Bakery China” to find out more about the latest expo news.