BASF science-based solutions at FIC 2015

LIVING healthy is catching on in China where consumers are showing greater awareness for product claims and health benefits. In 2014, health and wellness products grew 16% in market value. To keep up with demand, manufacturers have to innovate and develop products backed by scientific and technical expertise.

Omega-3 double strength capsule

“Chinese consumers have unique needs with regard to health and wellness products. This is reflected in the growing importance of fortified foods with functional ingredients like omega-3 or plant sterols,” said Tina Low, director of Human Nutrition Asia Pacific. “Knowing this, BASF offers our customers a broad portfolio of diverse and relevant health ingredients and are also committed in supporting them with our extensive scientific and application know-how.”

Easy Castella-type Cakeall-in-one powder mix

The company will be at Food Ingredients China (FIC 2015) from 1-3 April at the National Center for Exhibition and Convention in Shanghai to showcase these concepts:

• Convenient Omega-3 mini capsules and Omega-3 double strength capsules: consumers can choose between taking fewer capsules or taking smaller capsules to meet their daily Omega-3 intake.
• Tender heart-shaped chewable capsules: eye-catching, uniquely shaped chewables that deliver the goodness of Omega-3 and phytosterols.
• Easy Castella-type Cake: all-in-one powder mix for an easy bake solution to achieve excellent mouth-feel for popular Japanese honey cake.
• Novel weight management sachet: great tasting and convenient powder sachet for reduction of body fat.
• Delicious DHA-fortified beverage: appetizing drink with DHA for brain health that both kids and mothers will love.

Visit BASF at Hall 3, Booth 3H40/3J41.