The current domestic epidemic situation is changing from emergency management to normalized management. With the changes of the times and the development of the industry, what are the opportunities for the beverage industry in China? What challenges will be accepted? These issues have become hot topics in the industry. The epidemic has changed a lot of things, but it has not changed the track of high-quality development of beverage industry in China. Upstream and downstream enterprises in the beverage industry chain have overcome difficulties in such a special period. They are full of confidence in the future of the industry, launching new products with online and offline marketing and increase production capacity to expand the market. Many companies are looking forward to CBST in 2021.
The first quarter of each year is the prime time for beverage companies to launch new products. Although this year the epidemic came out all of a sudden, it can be found that the number and intensity of new beverages on the market have not been affected, bringing more high-quality and healthy product selection. Coca-Cola γ-aminobutyric acid collagen peptide plant beverage, Wahaha "drinking natural mineral water", Jianlibao "microbubble water", Want Want "lactic acid water", C’estbon launched three new products: grapefruit flavoured sports drink, coconut water electrolyte beverage, lemon flavoured sports drink; "NESTEA" juice tea series beverages; Yinlu sugar-free tea beverage, Yili’s "Yiran" canned sparkling water and light drink for children; Mengniu YoyiC sugar-reducing and sweet-controlling series, etc.
In recent years, the concept of big health has become the mainstream of beverage consumption. Consumers ’preference for high-sugar and high-calorie beverages has continued to decline, while natural, low-sugar, sugar-free, health and other beverages have gradually been preferred, especially by the new generation. CBST2021 will continue to set up "Raw/Auxiliary Materials & Natural Extracts Exhibition Zone" and "Beverage Brand Culture and Innovation Display Zone" to inject "innovation genes" into product development in the beverage industry.
Although the epidemic has not ended completed, beverage companies plan ahead and make innovations to further improve and optimize their market share, expand production capacity, and plan for the long term to prepare for the future. Recently, COFCO Coca-Cola invested 270 million yuan to build the first factory in Guizhou; Zhengzhou Swire Coca-Cola continued to invest in the expansion and reconstruction of intelligent green factories in the Henan market; Ganten Group plans to invest 500 million yuan to build a new production base in Wuhua Baisui Mountain in Meizhou; Nongfu Spring said it will focus on plans to expand the production capacity of the production bases located in Qiandao Lake, Zhejiang, Wanlu Lake, Guangdong, and Changbai Mountain, Jilin; Zhuhai Zhongfu Subsidiary invested 150 million to build a beverage production line and supporting PET bottle, preform beverage packaging production line, etc.
Beverages are an indispensable consumer product in the daily life of ordinary people, and their contribution to the national economy is obvious to all. Facing the pressure of epidemic, beverage companies are still actively building new factories and new production lines.
These moves will effectively promote the investment and cooperation of upstream and downstream enterprises in the industrial chain, and make us full of confidence in the future development of the industry.
At present, China's beverage industry has entered a stage of high-quality development. Technological progress and product innovation are the driving forces for the sustainable development of the industry. The cooperation between upstream and downstream enterprises in the beverage industry chain will be an important force to promote the development of the industry. As a biennial event of the beverage industry in China, CBST is the vane of technological development of the beverage industry in China and even Asia. We believe that in CBST2021, by building an exhibition communication platform, new technologies and new products will once again be showcased. Many upstream and downstream enterprises in the beverage industry chain will visit the CBST exhibition site to find the blue ocean market and make positive contributions to the industry's technological innovation and transformation and upgrading.
At present, all preparations for the 10th China International Beverage Industry Exhibition on Science and Technology (CBST2021) are in an orderly process. The opening ceremony has started the countdown stage, and media promotion has been launched in all aspects at various levels. The Organizing Committee of the exhibition will sincerely collaborate with people from the beverage industry chain to overcome difficulties, and look forward to the professional buyers and sellers of the CBST2021 beverage industry gathering again to share the different surprises brought to us by the post-epidemic era!
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