Chinese dairy wins gold award at Monde Selection 2017

FEIHE, a leading Chinese dairy products maker, is one of the winners at the Monde Selection 2017 held in Valletta, Malta from May 29-30. The company took home the gold award for their premium infant formula milk powder AstroBaby for the third consecutive year.

 

The infant formula milk powder also garnered the International High Quality Trophy, a distinction that is only awarded to products that have won the gold award for three successive years. 

 

Feihe, established in 1962, is one of China's longest standing milk powder makers. For the past 55 years, the company has focused its R&D on the development of milk powder that is fully aligned with Chinese traditions and feeding habits. 

 

Monde Selection president Patrick de Halleux said, "The jury reviewed and evaluated all aspects of the entries, including the hygienic conditions under which the milk powder was produced as well as the flavor and the ingredients in accordance with requirements of the EU Food Law, with a special focus on the law's basic requirements for the products. The honors won at Monde Selection 2017 illustrate the rapid growth of Chinese dairy brands, led by Feihe. Their products are well on their way to becoming the preferred choice among Chinese mothers.

 

The Monde Selection, known as the "Nobel Prize of food", was jointly established in 1961 by the European Community and the Ministry of Economy & Trade of Belgium , and it is one of the quality assessment organizations with the longest history at present.