Datacolor responds to the digitalization trend in color management

Today, the demand is greater than ever for production processes that comply with rapid digital transformation. 

 

In response to the era of digitalization, manufacturers have shifted from traditional, manual color management practices to digital ones that operate in real-time. 

 

For both producers and consumers, there are multiple benefits of this shift, including cost reduction and value-added products. 

 

As a leading provider of color measurement and management solutions, Datacolor has played a key role in the digitalization of the color communications and color approval process, impacting every stage of the production process, from design to merchandising to quality assurance to manufacturing. Below is a deeper look at how Datacolor has responded to digitalization. 

 

Datacolor solutions are geared for various sectors with complex color management requirements. 

 

Adapting to change

color management systems allow brands to communicate with their tier 1 and tier 2 suppliers by reviewing the electronic data instead of sending physical samples and visually assessing the product quality. “color standards and manufacturing samples are kept in databases for easy retrieval. This also eliminates problems like color changes due to ageing or improper storge,” according to William Lam, Director-Sales for Asia Pacific at Datacolor.  

 

Datacolor also sees cloud-based applications as an emerging industry trend, and is focusing new product development in this direction. 

 

Serving a wider customer base 

 

Datacolor offers a portfolio of color management solutions and tools to enable its customers to perfect their workflows These Datacolor solutions serve as the benchmark for integrated color management. 

 

As color influences the final product, Datacolor solutions can boost a customer’s productivity by:

 

1.Achieving more accurate color matches

2.Improving color quality

3.Streamlining operations by sharing color information digitally 

 

Mr. William Lam, Director-Sales for Asia Pacific

 

About Datacolor’s instruments and software

Datacolor solutions are geared for various sectors with complex color management requirements. Datacolor’s targeted market segments include textile and apparel, plastics, and the paint and coatings industry. 

 

Datacolor Benchtop Spectrophotometers—including Datacolor SpectraVision, Datacolor 200, 500 and 800 Family— provide a platform for increased efficiency and color measurement confidence, while delivering best-in-class precision, accuracy and fleet compatibility. 

 

In particular, Datacolor SpectraVision enables retailers and suppliers to objectively measure and digitally communicate the color of materials that cannot be measured with a traditional color measurement device (Sandstone, wallpaper, laminates, prints, trims, yarns, laces, etc.). It combines an advanced hyperspectral spectrophotometer with best-in-class quality control software to measure, analyse, report, communicate, and visualise accurate color results.

 

Designed for color professionals in the paint, pigment and plastic industries, Datacolor Match Pigment is a color formulation software that helps producers most efficiently and confidently achieve the desired color while saving time and money. “The unique SmartMatch technology reduces the need for physical matches and improves first-shot match rates by up to 80%. The latest version, Match Pigment 4, makes color formulation even faster and easier,” Mr. Lam explained. 

 

Datacolor has been a market leader in the textile & apparel industry and Datacolor solutions are trusted by many global brands and key account customers. The paint industry is another growing segment, as Datacolor is providing color management solutions to global paint manufacturers.

 

Datacolor has offices worldwide to assist customers in their color management requirements. “In Southeast Asia, Datacolor has offices in Hong Kong and Vietnam to assist customers in the region,” according to Mr. Lam. 

 

 

Datacolor Asia Pacific (HK) Limited

Tel: +852 24208283

 

Datacolor Vietnam Co., Ltd.

Tel: +84 2835207742

Email: asiamarketing@datacolor.com

Website: www.datacolor.com