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Durian Harvests established in Malaysia

Source:Ringier Food

Date Published:10/1/2018 11:10:18 AM

Plantations International taps growing market for durian products; creates MK Durian Harvests Sdn Bhd to provide plantation management and other services related to durian production.  

Plantations International, a multinational plantation management company whose specialty is in providing sustainable agribusiness services, has entered the fast-growing durian business. It recently established MK Durian Harvests Sdn Bhd, incorporated in Malaysia under Companies Act 1965.

The new company will provide Musang King Durian plantation management and other services, and aims to become the leading provider and operator of durian plantations globally – from plantation development and management to end product manufacturing. This includes producing durian in raw form and processing it into a variety of end products including products such as ice cream, snacks and pastries; and beverages such as coffee, tea and milk.

Through Durian Harvests, Plantations expects to be at the forefront of the market and is ideally positioned to service the needs especially of China's underdeveloped, underexposed and rapidly growing durian market.

Durian Harvests has already completed Phase 1 of its multi-pronged strategy by securing land and planting 1,500 Musang King Durian trees at its plantation in Johor, Malaysia. Phase 2 is expected to commence Q3 of 2019 which will see a further 4,000 durian trees planted, which will include further expansion and the creation of a Durian visitor and education centre.

“King of Fruits”

Durian is a delicacy across many parts of Asia, and nicknamed “King of Fruits”. Musang King Durian is one of the world's most expensive and in-demand durian varieties. Its appeal has been growing enormously, with new durian-based products being developed, according to Plantations. The company also says major global companies such as Nestlé, McDonald’s, F&N and Pizza Hut have all released durian-based products in an effort to capture this growing consumer product segment.



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