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Elastomers for pet toys
Source：Plastics News Asia
Date Published：3/15/2019 04:03:40 PM
Audia Elastomers unveils industry-leading material solutions for growing pet toy market
Audia Elastomers responds to the growing needs of the durable pet toy market with an extensive range of material solutions such as its high-performance elastomers that deliver durability, tear strength, high clarity, and adhesion for a range of pet toys including dog chew toys and treats.
The market for safe, durable pet toys continues to grow as changing demographics cause shifts in pet ownership and care trends, according to Anthony Marozsan, market development manager for Audia Elastomers. Millennials are leading the way in pet ownership, comprising 35% of all pet owners, according to the American Pet Products Association. And as household sizes decrease, more people are treating their pets like family members, including a willingness to spend more on premium and custom offerings.
Audia Elastomers’ knowledge base and custom compounding abilities open up the design window for brand owners, according to Marozsan. The company offers customized material solutions such as styrenic block copolymers (SBCs), thermoplastic polyurethanes (TPUs), copolyesters, and thermoplastic vulcanizates (TPVs) that allow brand owners to position their products at various retail price points from high-end, boutique products to mass market, big box store materials.
Audia Elastomers’ materials feature excellent durability across a range of hardness from 30 to 70 Shore A. For example, brand owners may need an ultra-soft material for treat toys and a harder grade for tough, bone products. The company’s adhesion technology enables customization - a rigid center and a soft overmold for a range of application needs. In addition, ultra-tough, clear elastomers allow for unique designs and a wide range of vibrant colors and special effects.
Audia Elastomers’ materials are fully NAFTA sourced, FDA compliant, and BPA-, phthalate- and latex-free. Audia Elastomers’ global manufacturing footprint allows manufacturers the flexibility to produce materials anywhere around the globe with a safe, secure supply base, including FDA food grade-approved materials from its production location in Shenzen, China.
Audia Elastomers provides products to U.S. manufacturers who seek domestically-produced materials and offers reliable supply overseas to manufacturers in China and Southeast Asia. The company has two manufacturing sites in North America, including a state-of-the-art Elastomers Center of Excellence in Lafayette, Ga. The company is working with many of the industry’s leading brand owners to develop custom material solutions that meet the breadth of market needs in terms of performance and cost.