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Exhibition of international calling

Source:Ringier Release Date:2011-04-26 958
Food & Beverage
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The phenomenal response from both exhibitors and visitors confirms the importance of Gulfood in delivering exceptional business opportunities

 Gulfood 2011THE world's largest annual food, drink, and hospitality exhibition – Gulfood 2011 – opened its doors to the global food and beverage industry on 27th February 2011. The exhibition recorded a total of 55,379 trade professionals from over 152 countries at the Dubai International Convention and Exhibition Centre (DICEC), with over 3,800 companies participating this year, up 15 per cent from 3,300 exhibitors last year.

Running until 2nd March 2011, this edition was the biggest in the history of the event, holding more than one million square feet of exhibition space with more than 84 countries hosting companies in their national pavilions. More than 1,400 new exhibitors showcased their products and machinery in the event. Ethiopia, Luxembourg, Malta and Norway, amongst others, participated in the event for the first time.

On the inaugural day of the event, Helal Saeed Almarri, CEO, Dubai World Trade Centre and organiser of the event commented on the exceptional response and visitor feedback. "The phenomenal response we have received from both exhibitors and visitors confirms the importance of Gulfood in delivering exceptional business opportunities across the board."

This year, Gulfood offered a unique networking opportunity for senior industry veterans to associate and connect with their peers, clients and new business associates through the commercial forum ‘Gulfood Majlis'. Also this year's exhibition welcomed a number of new participants, applications and unique products.

New entry paves way for globalisation

Sweden marked its debut participation in the event; Lantm?nnen Cerealia, Findus Sverige, Abba Seafood, Aromatic, K?llbergs Industry and Salinity Food were amongst the companies that participated, eager to develop their businesses in the region.

"We are participating in a lot of exhibitions in Europe, but this is our first time in this part of the world. We have brought a group of companies to Gulfood with new products and ingredients as well. Our vision is to project Sweden as the new culinary nation offering products with high quality and sustainable prices," said Mona Hedenskog, member of the Swedish Trade Council and project manager, Global Exhibition Management.

Industry players optimistic for the region

Chirag Oberoi, export manager at Kuwait Indo Trading Company Limited seemed hopeful of the exhibition this year. "I think this year's exhibition is going to be pretty successful given the diversity in exhibitor traffic, traffic density and the number of incoming inquiries. Last year, Gulfood was an astounding success and we are keen on receiving good response this year as well. Gulfood is definitely a good place to be represented; that's the reason we ensure our participation, year on year." The company manufactures potato chips, fried snacks, Mexican tortillas and corn chips with production facilities in UAE and Kuwait.

Elham Afzalabadi, sales manager, Mak Pasta was keen to monitor the responses and queries pouring in from visitors and associates. "This is a good platform for us to know the UAE market and for the people to know about us and our company." Max Pasta is an Iran-based producer and supplier of high-quality pasta, spaghetti and lasagne strips.

Gulfood 2011 saw packaging and processing expert tna, which has over 5,000 systems installed across more than 120 countries, demonstrate its latest solutions to the Middle East. "At TNA, we adapt our designs to meet the business needs of our customers, working together to select the simplest and most effective solution. Each of our systems can be fully integrated up- or downstream into existing lines, providing scope for future growth and development. Gulfood provides an excellent platform to showcase our capabilities to the MiddleNike Air Max

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