Food Japan stresses quality, safety

Food Japan draws attention to new technologies and cooking techniques utilised by manufacturers from different Japanese prefectures. Formerly known as Oiishi Japan, it highlights food quality management, specifically how advanced food safety is employed during production as well as the quality checks conducted on products.  

The show takes place at Suntec Singapore Convention and Exhibition Centre Hall 401-402 from 25 to 27 October 2018. There will be 200 exhibitors, with 35% participating for the first time.

Among the exhibitors are NISSUI Group, Tsukuba Dairy Products, Morinaga Nutritional Foods, and 21 Max New Solution.

Nippon Suisan Kaisha, a subsidiary of NISSUI Group, utilises a vertically-integrated operation to ensure the safety of its marine produce such as kurose buri (yellowtail) and pollock roe.

Tsukuba Dairy Products adopts an integrated hygiene management program, along with hazard analysis and quality management certifications to reduce the risks of cross-contamination in the processing of its dairy and nut products.

With more and more consumers turning to healthier alternatives, the event will showcase key exhibitors responding to this demand. Morinaga Nutritional Foods will be bringing to the event an extensive range of dairy products which includes its vegetable oil free, full-dairy creamer Creap.

Daiei Foods will bring to the event various Halal-certified fishery food products – a nod to Japan’s growing interest in Muslim-majority countries such as Malaysia and Indonesia. 21 Max New Solution will showcase its latest line of productivity-boosting rice cookers – KUBOTA. These devices are designed to help restaurants cope with the challenges of a restricted labor force.

“Japan’s agriculture, forestry and fishery exports surpassed JPY435 billion in the first half of 2018, a significant increase over the same period last year – this suggests consumer trust towards Japanese food export is on the rise. To maintain this momentum, we want to highlight key trends such as food quality, functional food and halal products at Food Japan 2018 to further cement Japan’s leadership position in the food and beverage industry in Southeast Asia,” said Mr Masanao Nishida, Director of Food Japan.

New service for buyers

This year, visitors can expect additional service from organisers who will collaborate with exhibitors to provide consolidated shipment. This is meant to streamline logistics for purchases made at the event, providing greater convenience to buyers.

Aside from Singapore Tourism Board (STB), Food Japan 2018 is backed by 17 supporting banks and 11 organisations including Japan External Trade Organisation (JETRO), Japan Tourism Agency (JTA), the Ministry of Agriculture, Forestry and Fisheries (MAFF), the ASEAN-Japan Centre, Council of Local Authorities for International Relations (CLAIR), the Embassy of Japan, Singapore Exhibition & Convention Bureau, the Japan Food Machinery Manufacturers' Association (FOOMA), Singapore Chefs' Association (SCA), Food and Beverage Management Association Singapore (FBMA) and Singapore Hotel and Tourism Education Centre (SHATEC).