FRENCH COSMETIC FOCUS AT COSMOPROF ASIA 2015

More than 2,300 international exhibitors will enliven Cosmoprof Asia 2015, Asia's largest international beauty industry fair to be held from 11 to 13 November at the Hong Kong Convention and Exhibition Centre. The event covers all sectors of the beauty industry including cosmetics and personal care, nail, hair, natural health, skincare, spa and packaging. Celebrating its 20th anniversary this year, the exhibition will host 22 groups and national pavilions, including: Australia, Belgium, Brazil, California, Canada, China, France, Germany, Hong Kong, Israel, Italy, Japan, Korea, Poland, Singapore, Spain, Switzerland, Taiwan, Thailand, Turkey, the United Kingdom and the USA. In particular, Cosmoprof Asia 2015's French focus is noteworthy with the participation of 108 exhibitors (39 are first time exhibitors) from France and the launch of the French Cosmetic Awards.

Through its 20 year history, Cosmoprof Asia has bridged French companies and international buyers. Participation has included the likes of Laboratoires Ingrid Millet and Evoluderm, and the event has helped launch French products throughout Asia such as Kadalys' anti-ageing banana-based cosmetic. On the occasion of the 20th Anniversary of Cosmoprof Asia, the "French Cosmetic Awards" is created to award French brands that demonstrate an innovative and creative approach to the Chinese market. A panel of judges will assess participating French cosmetics products on originality, innovation and excellence in communication strategy. The panelists will comprise representative from three French companies with established presence in Hong Kong - Caudalie, L'Oréal and Ann Jema, as well as retailer Mekim Ltd and Asia Spa & Wellness Ltd, and independent industry experts Ms. Joven Mak, the former Associate Publisher/Chief Editor of CosmoGIRL! (Hong Kong) and Hong Kong celebrity beauty blogger, Ms. Queenie Chan.

Cosmoprof Asia 2015 will bring together renowned brands and companies from the beauty industry such as Italian brand L'Erbolario specialising in natural products for body and skin; the prestigious spa brand Pevonia from the USA; BaByliss Pro known as the world leader in hair care and styling tools; US nail polish supplier Keystone; as well as packaging solutions providers such as B.kolor, Chromavis Fareva, F.S. Korea, HCP and Intercos. A special party and award ceremony will be held on 11 November to pay tribute to the cornerstone exhibitors and country pavilions which have helped made Cosmoprof Asia such a success.

Other special initiatives will enrich the exhibition programme including Discover Trends presenting the most innovative products for men's care, baby care and natural/organic trends. Market changes and evolutions will be analysed during the Spot On Beauty Forum and after last year's success, the Organisers confirmed the return of Boutique—a designated section within the fair where visitors can choose from a selection of travel-size beauty products for a donation to The Women's Foundation.