GNT colors at Gulfood Manufacturing

In the past year, about 88% of colored products launched in the Middle East contained additive colourants, noted GNT. In this case, F&B manufacturers are not fulfilling regional demand for natural nutrition, the company said.

As a specialist in food colouring derived from natural sources, GNT will share the many applications of EXBERRY^® at Gulfood Manufacturing (6-8 November 2018, Dubai).  Information about EXBERRY, a portfolio of high-performing colours will be available on stand S1-D57 in Sheikh Saeed Hall.

“Today’s consumers in the Middle East are more enlightened about the benefits of healthy and all-natural nutrition,” says Santhosh Thankappan, Sales Director at GNT Middle East. “Products with artificial ingredients or additives are viewed with skepticism. Manufacturers need to respond by replacing these with natural alternatives.” Unlike additive colourants, which are manufactured by using chemicals, Colouring Foods are produced from fruit, vegetables and edible plants by using only gentle physical methods such as chopping, pressing and filtering. They are suitable for all kinds of applications including baking, confectionery and dairy products, soft and alcoholic drinks as well as savory products such as soups, sauces, meat and meat replacements. On product labels, the natural food colours can simply be mentioned by naming the original ingredients, e.g. ‘Coloring Food (concentrate of elderberries, black carrot)’ – ingredients that convince consumers of a product’s naturalness at a glance. That makes them a perfect clean-label solution. Thanks to the complete vertical integration of the EXBERRY^®supply chain, manufacturers can rely on high quality in terms of stability, brilliance and shelf life.

Coloring Foods provide manufacturers in the Middle East with a completely natural solution for coloring all kinds of food and beverages. (Photo: GNT)

The high performance of Coloring Foods is also ensured by expert local support when switching from additive colorants.

Visitors to the booth have the opportunity to gain insights into the swift, trouble-free transition that can be achieved. EXBERRY^® specialists also offer inspiration on color concepts, advise on the right solution depending on a product’s characteristics, and provide regulatory as well as process integration support. “Whether manufacturers are developing a new product or reformulating a recipe, our team of experienced food technologists are available on-site to guide customers through each step of the commercialization process, provide them with further insights into the transition process and support manufacturers in fulfilling their customers’ needs”, emphasizes Thankappan.