GNT showcases natural color concentrates

GNT’s natural color solutions are used in a number of food and beverage products that are being positioned as clean label. The wide range of colors are entirely made from fruit, vegetables and edible plants, and processed so they can replace additives in nearly every food and beverage category. According to the company there are no compromises on brilliance, stability, shelf life or variety.

“Our EXBERRY^® Colouring Foods can provide manufacturers with a major edge over their competitors,” says Victor Foo, General Manager of GNT Singapore Pte Ltd. “They perfectly meet consumers’ demands for products free from additives and can thus significantly increase brand preference.”

In Indonesia, more and more consumers are now looking to replace additives with natural color solutions. With this encouraging development, GNT appointed a local service agent, PT. Wijayaputra Adiperkasa, to support customers in Indonesia. Founded in 1995, Wijayaputra Adiperkasa is a well-established trading firm of natural food ingredients, located in Jakarta.

“PT. Wijayaputra Adiperkasa is the perfect partner to enable food and beverage manufacturers in Indonesia to benefit from our natural colour solutions,” adds Mr Foo. With extensive technical expertise and product knowledge as well as application laboratories, the company will provide local application support, closely cooperating with the GNT experts at all times. As it has been the first company to develop the yoghurt market in Indonesia, the partnership is also ideal to promote this key segment with high-performing natural colors.

At Fi Asia Indonesia, stand X19, representatives of GNT and PT. Wijayaputra Adiperkasa will present the wide range of EXBERRY^® Colouring Food solutions, give insights into their production and application as well as into the eating and shopping habits of Asian consumers gained through GNT’s global consumer survey. Visitors will also have the chance to experience the application of Colouring Foods in yoghurt and other applications at a live demo desk.

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