Head for another breathtaking record: SIAL CHINA 2016 more international than ever

SIAL CHINA is all set to welcome 66,000 professional visitors to its 17^th edition, taking place from 5 to 7 May at the Shanghai New International Expo Centre. On a floor space of 126,000sqm ((halls W1 - W5 and E1 - E6), Asia’s largest food innovation exhibition will bring together many of the world’s leading food and beverage companies. Some 3,000 exhibitors will be in attendance.

A movable feast for the quality food & beverages from all over the world

With over 50 companies coming to exhibit, Poland joins SIAL CHINA 2016 as the Guest Country of Honor. In halls W4 & E3, exhibitors from Poland will present a wide variety of Polish food and drinks including fruits and vegetables, juices, products of  grain, meat and dairy, spirits, chocolate confectionery,  sweets and snacks, as well as organic and functional foods.

In terms of number of exhibitors, South Korea tops all the other national pavilions and will showcase their stylish and healthy K-food, followed by Taiwan region, USA, France, Brazil, Australia, Spain, Argentina, Poland, Turkey, Malaysia and many more. Riding the wave of thriving food and beverage industry in Asia, many international pavilions will make their debuts at SIAL CHINA. UK pavilion will come with premium dairy and confectionery products in hall W2. Russia will join with an official pavilion from the Ministry of Agriculture.

Brazil continues its growth with the presence of the ABPA association (national poultry association), pork and the other meats.

Dubai, Belarus and India will all join SIAL CHINA for the first time, and have their own pavilions. Together with 61 international pavilions bringing thousands of products ranging from snacks to high-end gourmet, SIAL CHINA has already achieved an 11 percent growth (vs. 2015) in the number of international exhibitors and is heading on another breathtaking record.  

A window to “LOOK DEEPER” into China’s food and beverage market

China has a rich food culture – food in Western China can be very different from those in Eastern China. SIAL CHINA provides you the best ever opportunities to LOOK DEEPER into the geographically and demographically diverse Chinese food and beverage markets.

At SIAL CHINA 2016, Gansu provincial pavilion is the Guest Province of Honor,  and will feature Gansu wines, halal  foods,  aquatic products and other organic foods. Local exhibitors come from 29 provinces and cities in China.

Other regions will have their own pavilions to showcase China’s productivity and innovation in food and beverage. They are joined by the Department of Commerce of Shandong, Zhejiang Provincial Department of Agriculture, China Council for the Promotion of International Trade Heilongjiang Committee,  China  Council  for  the  Promotion  of  International  Trade  Gansu  Provincial Committee, Shanghai Municipal Agricultural Commission, Management Bureau for Alcoholic Commodities of Gansu Province, Foreign Trade Department of Commerce of Hunan Province, The Market construction service center of Jimo City, Shandong, NFTZ Market Development Co., Ltd, Commerce Bureau of Changchun City,  Bureau  of  Commerce of Dongguan City, Ningbo Municipal Commission of Commerce and Weihai Shengshi. 

SIAL CHINA is also supported by the numerous official organizations including Ministry of Agriculture, P.R.China, China Aquatic Products Processing and Marketing Alliance, China Federation of

Logistic & Purchasing Cold Chain Logistic Committee, the Association of Ningxia Muslim beef and mutton industry  and  Hong  Kong  Trade  Development  Council.  In  additionally,  Mengniu  and  Yili  the  top  2  dairy producers in China will return with more innovative products to SIAL CHINA 2016.

21 product categories in 4 dedicated areas

Albeit the huge number of products exhibited onsite, SIAL CHINA categorizes food, beverage and wine into 21 types and builds up four main sectors – FOOD, MEAT, DAIRY and WINE. The show reflects the latest food and beverage trends, giving visitors practical insights into global tendencies.

In our FOOD SECTOR, visitors will find the latest trends sweeping Asia’s food markets. For example, Spanish leading jam manufacturer Helios will join SIAL CHINA for the first time to showcase its canned fruits, jam, and other products. Other leading exhibitors include Ceremony Gida from Turkey, Myllyn Parras the leader in the grocery sector from Finland.  

Our MEAT SECTOR will occupy two dedicated halls (hall E3 & E4) about 25,000 sqm wide where 275 international companies from 29 countries join 283 local companies. This sector has 19 national pavilions including those from Brazil, India, Argentina, Australia, France, Uruguay and many more. The Brazilian Poultry Association and the National Poultry Council from Poland join exhibitors in this sector for the first time, and hope to address China’s increasing needs for safe and quality poultry.

In this edition, the DAIRY ZONE will be set up independently in Hall 2. It will have 37 international exhibitors along with three national pavilions from Belgium, Lithuania and the United Kingdom. The zone will offer a wide range of dairy products, including milk, cheese, yoghurt, quark, butter, and whey. Australia is represented by the most number of exhibitors, followed by Belgium, Lithuania, the UK and Poland. The packaging magnate Tetra Pak will return with its European dairy partners.

Positioned as China’s premium wine trading platform, our WINE zone (Hall W5) has been redefined with a fresh new look and now incorporates premium wines from China and overseas. Some 50 international exhibitors join 131 domestic companies. South Africa, Spain, Bulgaria, Italy and Greece will have national pavilions representing the authentic European terroir. Trade visitors will be able to taste wines from France, South Africa, Spain, Greece, Italy, Bulgaria, Russia, HK, USA and other countries. Meanwhile the Market construction service center of Jimo City and Management Bureau for Alcoholic Commodities of Gansu Province will organize provincial pavilions in the wine zone.

Power your business with Match-making system and APP

With thousands of food industry professionals joining the three-day exhibition, SIAL CHINA virtually becomes a source of big data for food industry. Given huge numbers expected at the show, the match-making system that identifies the needs of both buyers and exhibitors will provide the most precise business matching service. In addition, our APP breaks the time and space barrier by connecting with exhibitors and visitors in advance with added-value service via the various features.

Log in www.sialchina.com and experience the best added-value function in simple clicks.

Registration is open until 4 May; join SIAL CHINA for the FREE admission right now!