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High marks for interpack 2011

Source:Ringier     Date:2011-06-21
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 EXHIBITORS at interpack 2011 were in excellent spirits and reported having a host of excellent meetings with high-calibre visitors. As the seven-day show ended on 18th May, the unanimous sentiment was that an extremely lucrative post-fair business was expected.
Amongst them were a particularly large number of decision-makers from top management. "At our stand, there was huge interest in our products. We generated 30% more contacts than in 2008, including members of top management, brand manufacturers and many potential new customers. The message from numerous other exhibitors has been much the same. interpack has confirmed the stability of the positive economic trends," says Christian Traumann, president of interpack 2011 and managing director of Multivac Sepp Haggenmüller. (More on exhibitors from page 48)
interpack's internationality again underlines its standing as the world's most important trade fair in its sector. Over 100,000 of the total of 166,000 trade visitors travelled to the fair from abroad – a share of over 60 per cent.
Particularly striking is the further significant increase in the proportion of decision-makers over the previous fair. An especially large proportion of trade visitors came from top management, who turned out at interpack in even greater force. Almost three-quarters come from management – an absolutely exceptional figure.
Sustainability, safety and convenience were the overriding themes in the exhibition halls. Unparalleled in quality worldwide, these themes made interpack all the more into a unique communication platform – this was the feedback from the participating companies and visitors alike.
The premiere of the SAVE FOOD campaign to fight international food loss, organised by Messe Düsseldorf in cooperation with the Food and Agriculture Organisation (FAO) of the United Nations, attracted over 300 congress participants from all over the world on 16 and 17 May. The representatives of the food value chain, ranging from producers and the packaging industry through to retailers and representatives of politics, society and non-government organisations, were very taken with this opportunity for critical dialogue. (Read expert insights on tackling food waste of page 58)
Another special theme, InnovationParc Packaging, brought together companies from across the value chain under the motto of "Quality of Life". Its five different shops on the themes of Health, Meaning, Aesthetics, Simplicity and Identity, were developed specifically to highlight best practices and visions for the future.
Metal Packaging Plaza, newly introduced at interpack 2011, proved to be extremely popular.
The special theme also devoted to dialogue and information. Numerous presentations were held in the central lecture forum, while suppliers and potential customers met in the lounge to discuss
 metal packaging. The 'plaza' became a central meeting place for anything to do with metal packages at interpack, much to the satisfaction of the participating associations for metal packages, VMV and Empac.
Three years hence, the majority of visitors and exhibitors have expressed their intent to return for interpack 2014.

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