HOFEX is Hot!

ASIA’S hotel industry is going to require dozens of new luxury hotels, to keep up with the increase in tourist arrivals. This in turn is creating growing demand for a complete range of hospitality equipment, technology and systems. This vastly growing Asian markets is bringing the heat to HOFEX 2011, the International Exhibition of Food & Drink, Hotel, Restaurant & Foodservice Equipment, Supplies and Service, which takes place at the Hong Kong Convention & Exhibition Centre from 11 – 14 May.

Held biennially since 1987, HOFEX never fails to impress industry players with new and exciting elements in every edition. Associated with strong crave from worldwide exhibitors, the 14th edition has increased 10% in exhibition space, accounting for the biggest-ever exhibition size of 48,000 m2 that stretches along 11 halls and concourses.

To meet the growing F&B and hospitality equipment demand in the Asian Pacific region, over 1,800 exhibitors will showcase various ranges of products from food, drinks, coffee, tea, meat, and poultry to hospitality equipment, technology and foodservice and bakery equipment & supplies. The regionally renowned tradeshow also attracts many industry leading companies to join the food and drinks sector (Hall 3B – 3G).

Global brands

The national group sector continues to post the strongest growth: 44 nations and economies, including Australia, China, Cyprus, France, Italy, Japan, Korea, Spain, Taiwan, Turkey, and the USA, will lead quite a number of top-notch companies to showcase lots of exotic and novelty entities They are gearing up to lead some of the top brands to present thousands of unique and premium commodities from their own nations.

Apart from the national groups, HOFEX 2011 also draws numerous well-known exhibitors who will showcase various ranges of products from food, drinks, coffee, tea, meat and poultry to hospitality equipment, technology and foodservice and bakery equipment & supplies.

Crowd-pleasing events

Signature events at HOFEX, such as the Hong Kong International Wine Challenge 2011 (HKIWC), Allworld Open Cup – Creative Classic & Bartending Flair and the prestigious Regional Hotel General Managers’ Forum and the Asian Club Management Conference, have always been crowd pleasers. Expansion of this segment is part of the exhibition's growth as manifested by two other events:
Hong Kong International Culinary Classic 2011 (HKICC) has grown enormously since debut and the upcoming edition is the first ever to be certified by the World Association of Chef’s Societies (WACS) as one of the five international competitions. Co-organised by the Hong Kong Chefs Association and well supported by numbers of industry’s associations, HKICC 2011 will introduce two new categories, titled "Live Chocolate Showpiece Competition” and “The Dream Team Challenge".

Asian Hospitality Technology Education Conference (AHTEC@HOFEX 2011), held for the first time on 12 - 13 May, is co-organised with Hospitality Financial and Technology Professionals (HFTP), producers of the Hospitality Industry Technology Exposition and Conference (HITEC). The conference is designed to deliver to the Asian hospitality industry a direct vehicle for expert perspective on the evolving technology market.

With all the world-class action and cannot-be-missed industry events alongside the groundbreaking selection of global foods & drinks, equipment & services products, HOFEX 2011 is destined to be the regional leading trading platform for exclusive professional in the food and hospitality industry. Pre-registration starts now at www.hofex.com /register.