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Hoisting the German flag in the lead market of China

Source:Ringier Metalworking Release Date:2017-12-28 203
Metalworking
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VDW supports its members in market cultivation at China’s industrial strongholds
Following a lengthy lean period, China, the most important market for the German machine tool industry, is regaining momentum. Reason enough for the VDW to host the second technology symposium in the Middle Kingdom. From 27 November to 1 December 2017, 20 German machine tool manufacturers were showing the flag in Tianjin, Chengdu and Shenzhen, spotlighting high-tech from Germany in a very compact programme. “We chose these three big cities for our symposium because they are strongholds of important customer sectors, and our members need more support in the provincial parts of China when it comes to market cultivation than in places like Beijing or Shanghai,” explains Dr. Wilfried Schäfer, Executive Director of the VDW.
 
Tianjin ranks as China’s leading free trade zone. No fewer than 142 conglomerates from among the world’s 500 largest corporations are registered here, including Toyota, Samsung, VW, Continental, Honeywell, Siemens and Airbus. Chengdu is famous for its engine manufacturers, and home, for example, to the aviation companies Avic and AECC Aero Science and Technology. Shenzhen, finally, has evolved into a high-profile electronics hub, exemplified by the mobile telephony giant Huawei.
 
Falk Herkner, Sales & Marketing Director of the machine tool manufacturer Werkzeugmaschinenfabrik Waldrich Coburg GmbH, a subsidiary of Beijing No. 1 Machine Tool Plant, is delighted to be participating in the VDW’s symposium. “We want to show the flag in terms of “Made in Germany”, and we are confident it will help us to generate new customer contacts,” he says.
 
The Chinese machine tool market expanded by four per cent during the first half of 2017 to reach 13.6 billion euros. This has boosted the previously ailing imports, which in the year’s second quarter soared into the plus zone. After Japan, Germany is the second-most-important supplier nation for China’s industrial sector. Following two years of decline, German deliveries rose by 18 per cent during the first half of 2017. China thus remains by far the most significant market for the German vendors.
 
A view shared by the participants in the VDW’s symposium. They included prestigious firms like Alzmetall, Chiron, Heller, Hermle, Index, Kapp Niles, Leistritz, Liebherr, FFG, Mauser, Mikron, Niles-Simmons-Hegenscheidt, Open Mind, Peiseler, Samag, Siemens, Schwäbische Werkzeugmaschinen, StarragHeckert, Waldrich Coburg, Weisser.
 
“The VDW’s symposiums are, next to trade fairs, vital platforms for the
German manufacturers,” comments Klaus-Peter Kuhnmünch, who at the VDW
is responsible for the symposiums held abroad. “They symbolise our
appreciation of our Chinese business associates when we turn up with such a
huge array of world market leaders. And they enable the companies
concerned to showcase their corporate capabilities on an exclusive basis.”

 

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