IML ice-cream packaging awarded in S.Africa

From a traditional scoop of vanilla ice-cream to cheesecake ice-cream with blueberries, Dairymaid's broad range of flavor caters for all tastes. Dairymad Ice-Cream Treats now show off a  brand new IML packaging, and this has been receiving the attention they deserve on the store shelves. The streamlined IML packaging has a seamless design, is compact and allows efficient stacking.

 

Plastic packaging producer Dairypack Tubs joined forces with Verstraete IML for the development of the new Dairymaid ice-cream packaging.  And successfully so, because the new Country Fresh IML packaging is the first ice-cream packaging in South Africa with an IML label that covers the entire lid.

 

 

According to Joe Kaddoum, IML Regional sales manager MEA Verstraete: “The new IML packaging in 1.8L & 1.5L formats catches your eye on the shelf thanks to its streamlined and seamless design. The orange peel IML label covers the majority of the tub and the entire lid. Orange peel is the most popular look & feel option for a number of reasons: the film is cost-efficient and process-friendly." He also stressed that the branding opportunities of in mold labelling are endless. Because the packaging is compact, shop owners are able to stack up to 25% more and the packaging fits perfectly in small, modern freezers.Also, the efficient stacking of the new IML packaging has made transport more stable and thus safer.  Thanks to advanced injection molded technology the packaging weighs 10% less which reduces the ecological footprint. Moreover the packaging and the IML label are completely recyclable.

 

Dairypack Tubs’s innovative IML packaging won no less than 2 awards. In addition to a Worldstar Award 2017 the plastic packaging producer also received an Afristar Award 2016.