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The important role of print in a time of "crisis"
Source：Ringier Trade Media Limited
Date Published：2/6/2020 09:02:10 AM
Dear Business Partners,
These are no doubt difficult times - yet as has happened on several occasions in the past - it will come to an end sooner than later and business will rebound -and then some due to the pent up demand. In the meantime it is critical that your customers - your potential new buyers know that you are still very much in business - that your company is launching new models, new technology and that your production lines are still in operation. This is the time to show brand strength a strong image to your stake holders not only in China but in your international markets - your overseas customers.
So what are your communication options? Trade shows? - well for now they have been put on hold in China - and there are travel restrictions that make it very hard to participate in my regions. Social media? Frankly are we not at the point of "overload" - our social media channels are just overwhelmed with frankly garbage - its hard to cut through and find the real facts -- People are "literally tuning out."
Potential buyers - engineers, designers, production and purchasing management - as well as senior managers want to read content that they can TRUST, from a respected trusted information source -one that understands their business -their industry and technology. This is why MAGAZINES - PRINT play an even more important role . Ringier trade media has been publishing some of China's most authoritative industrial magazines for over 20 years- the business communities we serve trust the source- the content and they respond very positively to the companies who advertise their products/technology/services in the pages of the magazine- Your page builds your company image - your brand - it SELLS your company and products.
The magazines generate real leads through our Buyer ACCESS service.
Post offices in China and world wide for that matter are considered an essential service - THEY ARE NOT STOPPING - we are in constant contact with the postal authorities and they assure us that delivery will return to normal after February 10. the magazines - your messages will be delivered to your target markets ON TIME. Furthermore - we will be boosting the average distribution of all our titles by at least 10% in the nextmonths to compensate for lack of trade shows.
And of course the digital distribution of each title goes to a much wider -yet targeted audience - getting quality content - your company's message - into the hands of decision makers at all levels in a company. Your ad and each issue is fully interactive - linking back to your show rooms or company web site - again generating more leads.
Your existing clients - new prospects are looking for SOLID REAL INFORMATION - from a TRUSTED SOURCE. They want RE ASSURANCES from their suppliers that your business is running as usual and that you are there for them -not only in China but globally.
So let us work with you to ensure that your message cuts through the "noise" and gets direct to the decision makers who matter and who will welcome quality relevant content from a trusted source in a format that strongly presents your company image and products.
PS and of course our range of digital marketing services such as newsletters, webinars , edm video marketing carry with them the element of trust that comes from a respected source.
Ringier Trade Media
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