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Mühlenchemie names Flour Sack of the Year winner

Source:Food Manufacturing Journal - Middle East

Date Published:1/24/2020 12:01:38 PM

Grands Moulins des Antilles wins the “Flour Sack of the Year 2018” award for the L’Antillaise picture which according to Mühlenchemie founder, Volkmar Wywiolseen, depicts “diversity and community, femininity and strength, quality and joie de vivre”    

Mühlenchemie, a leading company in flour treatment, awarded Grands Moulins des Antilles with the Flour Sack Award for 2018 for a portrait of a Creole woman on the mill's flour sack.

Xavier Moussac, director general of the mill, explains: “The portrait of the Creole woman on our flour sack shows that Guadeloupe is both mondaine and aware of its historical diversity. The young lady’s jewellery indicates her French-style ‘savour-vivre’, as a Creole she stands for an independent culture that has developed over the centuries in our country.”  As is the case with many other agricultural products, the island state relies on imported wheat, which is then processed industrially into top quality flours and fortified with micronutrients. This flour is an essential part of the Guadeloupe diet.

During the annual meeting of the Caribbean Millers’ Association (CMA), Marc Duncker, regional sales manager for Mühlenchemie, presented the award to Arnaud de Moussac from Grands Moulins. 

This is the first time that a portrait has taken the award which the FlourWorld Museum in Wittenburg presents once a year. The museum, located near Hamburg, houses more than 3,600 flour sacks from over 140 countries and is thus the biggest such collection in the world. The founder, Volkmar Wywiol, is pleased with the latest poster child for his museum: “Diversity and community, femininity and strength, quality and joie de vivre - these inter-connections are beautifully portrayed on this flour sack. This artistic treatment of Guadeloupe society is one that deserves to be honoured.”



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