The magic of sliding cases

In increasingly mobile population and the growth of tourism have created a wealth of sales opportunities in airports and other transit zones. Added to this are the strict security measures demanding that passengers arrive early for their trip, meaning that they have more time to shop.

As a result, brands are launching more innovative and exclusive products for this market. This is the case for L’Absolu Voyage, a complete and highly practical palette. There is no use in weighting down one’s handbag—the palette has everything to make up the eyes, lids, cheeks and lips ranging from lip gloss to eye pencil, mascara and powder. The applicators include a professional sponge and brushes. To top it off, the palette is equipped with an extra-large mirror.

Topline Products Primapack developed this elegant case in ABS SAN in deep black featuring the brand’s emblematic rosein hot stamping. The new model, launching in 2013, has two levels. The bottom part slides to the front then to the side to open with a novel and fluid gesture. The top level features a magnetic closure.

To meet the demands of brands and consumers, Topline Productshas created cases that blend pure lines and pertinent gestures. These patented innovations are due to the variety of opening gestures, both fun and fluid, and inspired by mobile phones.

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