Masafi introduces Oxo Biodegradable shrink-wraps

Masafi, a leading FMCG brands ?introduced Oxo Biodegradable films in its shrink-wrap packaging for water bottles. Masafi is the first company in the food and beverage sector across the Middle East to launch the Oxo Biodegradable packaging. The launch of Oxo Biodegradable films is expected to revolutionise the food packaging in the region and serves as a major step forward for Masafi's Carbon Action Plan - a key initiative aimed at reducing the carbon footprint in the UAE by cutting down on the carbon emissions from its manufacturing unit, product offerings, systems as well as services. The new Oxo Biodegradable films present an alternative to conventional plastic wraps, which pose a major challenge to the environment and the eco-system as the Oxo Biodegradable films degrade, then biodegrade, on land or at sea, in the light or the dark, in heat or cold, in whatever timescale required, leaving no fragments, no methane and no harmful residues. www.masafi.comNike Blazer High