Metalworking moving towards digitalization

I think what has essentially changed is that we are transitioning away from a demand-driven world, where rapid growth was prevalent and manufacturers were looking to increase their capacity aggressively, to more of a competition-driven world. The key driver in this new world is automation; more manufacturers are trying to reduce their reliance on labour, cut labour costs, and increase their competitive edge. These automation trends are closely tied to Industry 4.0. I think those are the biggest developments in metalworking as the world finds its footing in balancing technology with capacity and competitive demands. 

 

With regard to how Industry 4.0 has affected the Asia Pacific region, I would say the region is a mix of two types of markets. On one hand, the metalworking industry is advancing towards digitalisation, applying more advanced technologies, sensors, software, and application advancement in Industry 4.0 for global competitiveness. For markets like Japan, Korea, and Singapore, the demand is for digital applications, more connectivity, predictive maintenance, and so on. As a world-class manufacturer of advanced cutting solutions, Hypertherm offers automation products, such as the XPR300, software suite, and robotics CAM capabilities. These products are aligned with market trends; and we expect to assist manufacturers in these markets with further automation and application advancement in plasma, waterjet, and laser cutting.

 

However, the region also comprises markets with businesses serving smaller local audiences. These companies are in some ways less confident of future demand growth, and more concerned about applying the right solution at the appropriate investment level today. They still want reliable, high-quality cutting solutions, but they are not looking for Industry 4.0. In these markets, there is greater demand for our light automation and portable equipment lines, which are ideal solutions for those looking for more economical options.