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Middle East market for tahini rising
Date Published：10/15/2018 11:10:18 AM
THE Middle East and Mediterranean market for tahini was estimated at USD783.9 million in 2014 and could reach USD1,081.7 million by 2020, according to Future Market Insights. This reflects a CAGR of 5.7% during 2015-2020. The analysis comes from the firm's new report Tahini Market: Middle East and Mediterranean Industry Analysis and Opportunity Assessment 2014 – 2020.
Tahini (sesame seed paste) is gaining more interest among the health-conscious public. The base ingredient found paste & spread, halva and other sweets, and sauces and dips. By type, sweet & savoury spreads accounted for the largest segment with 51.9% market share in 2014. The sauces and marinades category is expected to grow at 11.8% between 2015 and 2020, while sauces & marinades is expected to be the fastest growing segment
Various food processing companies/ manufacturers use tahini as a base ingredient owing to its diverse functionalities, according to the report. The Middle East and Mediterranean market has become even more important because of burgeoning demand for hummus/hommus and Baba ghanoush in which tahini is a major ingredient.
Most players are located in the Middle East, among them El Rashidi El Mizan, Al-Wadi Al-Akhdar S.A.L, Halwani Bros. Co., Haitoglou Bros S.A. and Prince Tahina Ltd.