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Middle East market for tahini rising

Source:Ringier Food

Date Published:10/15/2018 11:10:18 AM

Increased consumption of products like hummus and Baba ghanoush drives demand for tahini in the Middle East and Mediterranean market.  

THE Middle East and Mediterranean market for tahini was estimated at USD783.9 million in 2014 and could reach USD1,081.7 million by 2020, according to Future Market Insights. This reflects  a CAGR of 5.7% during 2015-2020. The analysis comes from the firm's new report Tahini Market: Middle East and Mediterranean Industry Analysis and Opportunity Assessment 2014 – 2020.

(Photo: CC0)

Tahini (sesame seed paste) is gaining more interest among the health-conscious public. The base ingredient found paste & spread, halva and other sweets, and sauces and dips. By type, sweet & savoury spreads accounted for the largest segment with 51.9% market share in 2014. The sauces and marinades category is expected to grow at 11.8% between 2015 and 2020, while sauces & marinades is expected to be the fastest growing segment

Various food processing companies/ manufacturers use tahini as a base ingredient owing to its diverse functionalities, according to the report. The Middle East and Mediterranean market has become even more important because of burgeoning demand for hummus/hommus and Baba ghanoush in which tahini is a major ingredient.

Most players are located in the Middle East, among them El Rashidi El Mizan, Al-Wadi Al-Akhdar S.A.L, Halwani Bros. Co., Haitoglou Bros S.A. and Prince Tahina Ltd. 

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