Natural colors disperse in oil

CONSUMERS across the South East Asia region are increasingly looking for products that are natural, safe to use and without additives¹.

New product launches with natural colours have surpassed that of artificial colours over the last few years in the in this region ².  With close to 45% of all consumers wanting their snacks to be made from natural ingredients and be free from artificial colours, indulgence food manufacturers are looking for new colour solutions ³.

Bright and ready for use in a range of products, Chr. Hansen's oil-soluble colors are created from turmeric, paprika, spirulina, red radish, and other natural sources

Chr. Hansen is launching seven new oil soluble colours from natural sources such as fruits, vegetables and other edible plants. Many of these are water soluble by nature and would normally not disperse well in oil based food. However, Chr. Hansen’s new formulation technique has made them easily dispersible in oil.

“The oil soluble colours are in liquid form and are easy for manufacturers to use. The colours are bright and ready for use, developed for stable blending and ambient storage,” says Adam Dundas, Sales Director, ANZ & SEA.

The oil soluble range, which is now expanded with seven new products, is created from sources like turmeric, paprika, red radish and spirulina, can be used in confectionary, ice cream coating, savory snacks and fat filling for biscuits. The range includes a new bright blue and green, as well as a new high strength pink and ready to use non-caramel brown. The full portfolio provides the widest range of oil soluble colours sourced from nature in the industry today.

Art on a plate

Fueled by the Social Media trend of sharing pictures of food, it is perhaps more true than ever to say that we ‘eat with our eyes’. Brands are motivated to create new and unique shapes and designs, as well as novel and vibrant colours, to deliver food that is ‘worthy’ of consumer praise and social media posts⁴.

“The attention to aesthetics, accompanied with new and unusual flavors is increasingly popular in Asia. With this comes the need for exciting and vibrant colours that match the consumer expectation of the presentation and flavor. Our new oil soluble products are also easy to blend, providing an even wider palette of colour solutions and the opportunity to develop your own unique colour blend”, says Jakob Dalmose Rasmussen, Global Marketing Director for Chr. Hansen Natural Colours.

Your conversion partner

Chr. Hansen has been a successful colour conversion partner during the past decades for food and drink manufacturers making the shift from artificial to natural.

“Our technical application expertise, as well as our in depth understanding of local trends and consumer demands, enables us to support our customers in their conversion to natural colours and their ongoing optimization of consistency and application,” adds Adam Dundas. 

References

¹ Mintel Paths to Innovation 2017

² Mintel GNPD

³ Nielsen: Snack Attack What Consumers are Reaching For Around the World, 2014

⁴ Mintel: Global food and drinks trends 2016