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New PE resins for high performance films

Source:Ringier Release Date:2011-06-17 1055
Plastics & Rubber
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 Mr. Sudjali HalimHigh performance films are currently in demand with requirements from film converters getting more complicated that new raw materials are being developed. In this area, Dow Chemical (Dow) recently introduced its latest breakthrough product range - ELITE? Advanced Technology (AT) Polyethylene (PE) Resins - to meet the increasing demand for higher performance films in ASEAN.
 Developed after years of intensive research, ELITE AT PE resins are a proprietary and patent-pending postmetallocene technology built on the reliability and uniqueness of Dow's INSITE? technology. With the ELITE AT range of PE resins, there are endless possibilities to improve the performance of films in the high performance sealant film, high performance stretch wrap film and stretch hood film applications, directly benefiting film converters in the food and specialty packaging and industrial and consumer packaging market segments.
 The ELITE resins, created to address the unmet needs that current catalysts and conventional mLLDPE resins cannot provide, will be beneficial to film converters looking to improve the performance of traditional films. This latest innovation from Dow aids film converters by making their high performance machine wrap films thinner, yet tougher. As a result, some of the key strengths for this new range of resins include excellent toughness, improved optics, expanded elastic recovery, improved holding force and increased stretchability compared to competitive resin offerings.
 The launch in Asia started with the introduction in Malaysia. "With tremensdous demand for higher performance films in Malaysia, it is only fitting that we launch ELITE AT PE resins first in Malaysia," according to Sudjali Halim, Senior Marketing Manager for Plastics, Asia Pacific.

 Sustainable and cost-efficient solution
 Sustainability is a key factor in Dow's development of today's products. Films were not traditionally designed to demonstrate excellent toughness (i.e.: dart, tear and puncture) in structures, but the use of it in the downgauging process enables the ELITE AT resins to be more effective with excellent toughness as compared to traditionally designed resins.
 "At Dow, we are always thinking about sustainable and cost efficient solutions for our customers, and the advancements of ELITE AT PE resins will result in improved solutions, material savings, cost efficiency and overall, more advanced, sustainable products across the entire value chain," Halim added. Providing cost efficiency for all across the value chain is a priority for Dow and with the advancement of the ELITE AT PE resins with reduced thickness can result in material savings.

 ELITE TM AT PE resins provide increased film yield and strength to secure pallets during transportation.Expanding existing PE films performance
 Created via a high- throughput catalyst and process technology, ELITE AT provides Dow greater flexibility in tailoring molecular weight distribution, short-chain branching distribution and long-chain branching specific to an application's requirement. With this new development, Dow gains greater freedom in designing resins and meets ongoing demands of PE films driven by advancement of processing equipment, sustainable usage of films and increased possibility of more applications. Several grades under the ELITE AT range are scheduled for introduction in Malaysia which is the first stop of its series of road shows in the Asia Pacific region.
 Designed for the food and specialty packaging market segment, the XUS 59999.15 Post-metallocene Linear Low Density Polyethylene (P-mLLDPE) grade is thBrands

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