PCHi 2015 addresses hot topics, latest trends

BEIJING – Two new hot topics will be introduced at the 2015 edition of Personal Care & Homecare Ingredients (PCHi) Conference, which will continue to address formulation and packaging challenges and trends from March 12-14. The new segments, ‘Botanical Whitening’ and ‘Packaging Design’, will be  part of the Product and Technology and Cosmetics Packaging tracks, respectively.

Both topic segments have been incorporated after careful consideration, with the aim of helping PCHi 2015 Conference attendees gain a better understanding of the pertinent issues in these areas, said show organizer Reed Sinopharm Exhibitions (RSE), which continues to partner with industry experts to co-organise each trend-focused track.

“Collaborating with established associations and publishers enriched our conference programme considerably at the last edition of PCHi, and we were able to bring in the best speakers to share global content with our delegates. This year, we plan to continue with the same arrangement, and are confident of putting together yet another robust conference programme with the strong support of our partners,” acknowledged RSE project manager Elynn Xu

The PCHi 2015 Conference programme features two other tracks covering Rules & Regulations and Marketing Trends. Each of the four tracks will comprise several topic segments that address current requirements and developments within the cosmetics packaging and the personal and home care ingredients industry.

Hot highlights

PCHi continues to be China’s leading international sourcing platform for the personal care industry, and within the annual show, the conference has always been one of the show’s highlights.

Botanical Whitening is creating a buzz in the beauty industry and gaining popularity as consumers are increasingly trusting products with proven botanical functions to deliver the benefit of more even and brighter skin tones. Additionally, savvy consumers now expect more from beauty packaging -- foremost being package integrity as well as first impressions, and these concerns will be tackled in the Packaging  Design segment. Appropriate packaging protects its contents and also leaves a strong impression on consumers, making it relevant for companies to learn about the influence that packaging commands. These two new topic segments will see professionals in each area sharing their knowledge, and fostering information exchange between the speakers and delegates.

Presenting these two new hot topic segments will offer more opportunities for interaction and engagement, as well as “sharing timely and valuable information to companies operating in this industry,” explained Ms Xu.

PCHi provides the cosmetics, home and personal care industry with a quality platform for ingredients sourcing, gaining insight into global trends, and networking with world-class experts. The 2015 edition is expected to attract more than 9,000 industry professionals from March 12-14 to the Guangzhou Poly World Trade Center.