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Protein Extreme whey shot concept

Source:FoodBev Asia

Date Published:10/31/2018 03:10:14 PM

Arla Foods brings to life a new concept that will allow manufacturers to create protein shots made with whey.  

With Protein Extreme, Arla Foods Ingredients offers manufacturers a way to create protein shots made with only whey as a protein source.

Protein Extreme contains 20g of high-quality whey protein in a convenient 100ml, low-calorie serving. It is made with Lacprodan® HYDRO.365 – Arla’s high-quality whey protein hydrolysate. Ideally for athletes and gym-goers, it helps speed up muscle recovery after exercise due to its superior amino acid composition and fast absorption rate. It is also pH-flexible, allowing a range of application options, and UHT-stable, allowing easy production on a standard UHT line.

Each 100ml (3.4oz) ready-to-drink serving contains only 98Kcal. Lacprodan® HYDRO.365 provides four significant on-pack claim opportunities: high in protein, high in calcium, fat-free, and no added sugar.

Protein Extreme is ideal for athletes and gym goers.

Developed for athletes and gym-goers, Protein Extreme has 20g of high quality whey protein per 100ml serving.

According to Anne Louise Friis, Sales Development Manager at Arla Foods Ingredients, it is possible to get high amounts of high-quality whey protein into a small shot. “There is currently a gap in the market for a protein shot made exclusively with whey, so this is a great opportunity for differentiation. Manufacturers who take advantage of it will be able to create ready-to-drink products that stand out from the competition and appeal to people on-the-go, as well as athletes,” she said.

Visitors to SupplySide West from 8-9 November 2018 will be the first to see how this is concept can be achieved. On Booth #1252, Arla will present the benefits of Protein Extreme and Lacprodan® TexturePro, the company’s 100% whey ingredient that ensures protein bars remain soft until the very end of their shelf life.



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