Puratos Taiwan to be established in August

BELGIUM-BASED Puratos, a leading innovator in the bakery, patisserie, and chocolate industry will open a base in Taiwan. The company will hold 80% of the newly created entity and the historical distributor of Puratos will keep 20%. 

 

 

Puratos Taiwan will provide a wider range of products and services to help artisan and large account channel customers be even more successful with their business.

 

“Taiwan is a sophisticated market, very influential in the rest of Northern Asia. Puratos Taiwan will help us expand our geographical footprint,” says Daniel Malcorps, Chief Executive Officer of Puratos.

 

“We will continue to supply customers with the current products while offering a wider range of Puratos products and services in Taiwan. Our focus is also on offering adequate marketing tools and sales processes to better serve large account channels (retail, industry and food service).” comments Peter Deriemaeker, Market Director Asia Pacific, Middle East and Africa at Puratos.

 

With more than 30 years of expertise, the historical distributor benefits of a strong network of 4 distribution centres based in Taipei, Zhongli, Taichung and Kaohsiung, and employs more than 50 people.

 

In order to meet the significant growth opportunities, future investments will follow, including investing in a local R&D team  as well as the construction of a local production plant.

 

Currently, Puratos have nearly 1,300 employees in Asia Pacific with 22 production units in 9 countries.