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Purr-fect container

Source: Release Date:2008-08-28 433
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It's the cat's meow when it comes to pet food packaging WHILE cats tend to be discriminating, cat owners are picky, too! Pet food buyers don't want to handle heavy, unwieldy bags, especially when there is a better solution. Retailers also are looking for better solutions. Recognizing this, Del Monte Pet Products turned to Sonoco for its "Dorpak" containers, stackable, recloseable, environmentally friendly, large format packages that provide superior performance in stores and in the hands of cat owners. Sonoco supplied Del Monte Pet Products with 7.5" x 4.5" x 12.8" Dorpak containers to hold 3.15 pounds of its "Meow Mix Seafood Medley" dry cat food. The recycled paperboard-based container, used by Del Monte Pet Products as a promotional package, also included four 2.75-ounce cups of Market Select wet cat food and a 4.25-ounce pouch of Ocean Explosion Treats. A major driver behind Del Monte Pet Products' selection of Dorpak was shelf presence. The containers, with their stable, upright footprint, broad front panel and six-color offset printing, gave the pet food maker exactly the presentation it was looking for in a promotional package. "The billboard effect really stood out among other brands, a plus for our holiday promotion," says Jeriel Chua, associate brand manager for Meow Mix. Cat owner benefits, too The Dorpak container delivered other important benefits to cat owners. A riveted plastic handle makes the larger package easy to carry. It includes a thermoformed PVC snap-on lid, allowing the package to be securely closed between servings while keeping the food fresh and pests at bay. The container's wide opening makes it easier to pour or scoop pet food. The format is a robust performer in distribution, another plus for Del Monte Pet Products. Dorpak containers have a minimum stacking strength of 400 pounds, and the snap-on lid is designed to enhance stackability, optimizing performance throughout the supply chain. Whether on pallets, shelves or end-cap displays, retailers are assured of solid merchandising and brand presentation. From a sustainability perspective, Dorpak containers are made primarily from 100% recycled paperboard and contain 85-percent-recycled content.Women Jordan Shoes
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