Rajoo targets Latin America, Eastern Europe

Rajoo Engineers Ltd. has set out a double-barrel export strategy for this year, focusing on Latin America and the former Eastern Bloc countries in Europe, as it moves to offer competitively priced machines for major upgrades and new startups. "We are seeing signs of export market recovering, especially in Latin America, and capacity expansion and new start ups in Poland and Spain," said Sunil Jain, president of Rajoo Engineers. He pointed to the present European Commission's efforts to promote industries in former Eastern Bloc countries. The Indian plastics machinery company is also establishing new markets places like Ecuador and Ghana. "Indian machines for manufacturing plastics are well received in Africa, but there are more emerging markets that we are working on, having made a breakthrough in Ecuador and Ghana," he added. Latin American markets, especially Argentina and Mexico, have the potential to grow above 10%, Africa above 10%, the emerging markets in Europe between 5-7%, and the Middle East markets about 5%. www.rajoo.comJunior