Rushdi to launch all-natural tahini condiment

Rushdi Foods Industries, Ltd., will introduce its product, Mighty Sesame Co. tahini at the Summer Fancy Food Show in New York City this coming June 26-28. Visitors to this specialty food and beverage show will be able to taste the ethnically inspired condiment at booth No. 2848.

Mighty Sesame Co. tahini is made only of sesame seeds, yet its proprietary processing methods deliver the full consumer-desired texture. An all-natural, clean-label product, it does not contain preservatives, sugar, salt, or any artificial ingredients. But according to the company, this pure tahini provides rich, deep flavor notes when added to any recipe or enjoyed on its own as a dressing or a dip.

Mighty Sesame Co. tahini is rich in highly bioavailable (85%) plant proteins. “Millennials want a complete package of health, taste, and convenience in a product, and our tahini delivers exactly that,” says Sigal Shilony, CEO of Rushdi. “Mediterranean dishes have included this superfood ingredient for centuries, but it takes time and effort to prepare fresh, tasty tahini for daily use. Typically, water, lemon juice, garlic, and salt must be added to achieve authentic taste and texture. Rushdi took this ancient ingredient, retained its high nutrition properties and developed a next-gen tahini condiment made from a single ingredient: sesame. There is no need to add anything – simply pour it on a salad or spread it on a sandwich and it is ready.”

Global product launch activity tracked by Innova Market Insights for tahini-based spreads grew by 98 percent from 2013 to 2014, and further increased by 10 percent in 2015.

“We examined many sesame crops, analyzed them, and chose one specific crop that displayed exceptional characteristics,” explains Shilony. “Then, we developed a patented automatic processing method to give Mighty Sesame Co. its exceptional smooth texture, and allow it to mix easily with any flavor or extract for creating a variety of flavors ranging from savory to sweet. It’s Rushdi’s pleasure to bring this secret health ingredient into easy-to-use form for healthy food lovers.”

Not all consumers are aware of the high amount of nutrients in tahini. Sesame contains 21.4 gr. of protein per 100g, in comparison to 15g in tofu. Dairy foods are well known for their calcium content, yet cream cheese contains only 14mg of calcium per tablespoon, while sesame contains nearly ten times that amount, with 132mg per tablespoon. “It is a game changer in many aspects,” notes Shilony.