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Saying it with chocolates

Source:Ringier Release Date:2011-09-09 835
Food & Beverage
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'We're known for quality chocolate that can be personalised to suit any occasion and be used as an effective promotional tool – the kind customers never forget' — Tengku Rinaildil Putra bin Tengku Azizan General Manager Chocolate Graphics

 By LYN CACHA

 FROM being described as "god food" by the Mayans to becoming one of the most craved desserts of all time, chocolate continues to excite consumers' palates around the world. In the United States alone, about 58 million pounds of chocolate is purchased, and that's only for Valentine's Day, according to survey from Nielsen. Asia's not to be left out, as chocolates have become mainstream indulgences in urban areas. This is due to the rapid economic growth and increasing awareness of chocolate's health-related benefits. Two years ago, industry observers noticed white chocolate giving way to dark chocolate in exchange for its lower fat content compared to other types of chocolate.
In spite the entry of other trendy confections and sweet delicacies, such as macarons and cupcakes, good old chocolate still tops in expressing love, goodwill, and friendship. And what better way to explicitly express these sentiments, but through chocolates with inscribed images and messages.
Ringier found out just how popular chocolates are in Malaysia from Tengku Rinaildil Putra bin Tengku Azizan, general manager of Chocolate Graphics. The chocolate specialist differentiates its products for retail and corporate clients with chocolates that put sweet messages on people's lips and chocolates that have intricately raised designs and high definition graphics and photos -- giving chocoholics a whole new chocolate experience to savour.

 More than meets the lips: Chocolate Graphics’ products are making consumers think twice before indulging

How did Chocolate Graphics come about?
It all began in 1988 when an Australian inventor conceived the Chocolate Graphics process. Three investors saw the potential and after more than a decade, the process got patented. The technology allows the embossing of photographic images onto chocolate with chocolate with startling clarity. Chocolate Graphics Malaysia Sdn Bhd (CGM) began operations in 2005 under franchise from Chocolate Graphics International. Since then, the company has  established high visibility retail in premium retailers, and continually supplies the franchise partner in Singapore (Chocolate Graphics Singapore Pte Ltd).

What sort of range does Chocolate Graphics offer its customers?
We offer a variety of standard chocolate shapes and sizes to meet every need and budget. If we don't have it, we create it! We're known for our quality chocolates with raised design and high definition graphics and photos. The designs can be personalised to suit any occasion and can be used as an effective promotional tool – the kind customers never forget.
We usually get our orders for special holidays such as Chinese New Year, Hari Raya Puasa [Literally, 'Celebration Day', signifying the end of Ramadan – Editor], and Christmas. Aside from these, we also cater for events, such as large weddings (from 1,000 boxes up), product launches, and annual dinner gifts, and so forth.

You've mentioned corporate events, so you also put logos on your chocolates?
Yes, we have also done logos on chocolate for companies. Usually they use this for cake and ice cream toppings and this helps strengthen their brand identity. To name a few, we've worked with H?agen Dazs, Baskin Robbins, New Zealand Natural, Harrods, and Hotel Istana.

What else makes Chocolate Graphics' chocolate special?
What our customers love about our products is the sharpness and clarity of our designs. It makes them wonder how it's being done. Moreover, we assure you that our product is made of 100% chocolate and we can offer high resolution imagerAir Jordan XIII CP3

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