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Singha to adapt SOSA innovation platform

Source:Food Bev Asia

Date Published:3/29/2019 11:03:13 AM

Thai conglomerate Singha will tie up with SOSA to further innovations in consumer technologies, channel and logistics technologies, and solutions that tap into larger consumer trends.  

SOSA, the leading global innovation platform that connects international organizations to innovative technology, announced its partnership with Singha Corporation, the flagship operating holding company of Boonrawd Brewery, Thailand’s leading conglomerate with a strong presence in the alcoholic and non-alcoholic beverage, food, consumer and property sectors. With over 85 years of history, Boonrawd Brewery was the country’s first brewery and operates the largest breweries in Thailand, while Singha is recognized globally, with distribution partners in more than 50 countries.

“We are excited to partner with Singha and further the growth of our network of innovators,” said Uzi Scheffer, SOSA CEO. “Asia is filled with strong, pioneering organizations, and Singha is at the forefront of the curve. Singha joining SOSA is another step in the expansion of SOSA’s network of partners in Asia, thus enhancing our global network of technology visionaries.”

Singha’s approach to innovation has led to the company’s collaboration with start-ups to secure capabilities for the organization’s long-term growth, while providing start-ups access to Singha’s established platform. SOSA will help Singha further innovate, with a focus on consumer technologies; channel and logistics technologies, including data analytic tools for sales and marketing; and solutions that tap into larger consumer trends, such as sugar reduction solutions, alternative proteins and automation.

“Israel’s start-up ecosystem boasts various technologies in diverse industries,” said Bhurit Bhirombhakdi, Chairman of the Executive Board of Singha Ventures, Chief Executive Officer of Boonrawd Trading Co., Ltd. “Through our partnership with SOSA, we plan to tap into their ecosystem to access start-ups within our priority industries and help them unlock growth in Southeast Asia, especially in Thailand.”

SOSA is at the center of Israel’s booming tech ecosystem, and the hotbed of innovation coming from the East Coast, with a global network comprised of 150 multinational corporations and investors, together with over 10,000 start-ups. As businesses look for global solutions and innovations, SOSA will play an integral role in connecting these groundbreaking companies with corporations, governments and cities across the world.



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