SONGWON reveals new image at K 2016

SONGWON Industrial Co., Ltd., the 2nd largest manufacturer of polymer stabilizers in the world, and key global player in the specialty chemicals business launches its new company image and showcases a broad range of high performance solutions at the K 2016.

 

Since its foundation in 1965, SONGWON has progressively grown from being the only plastic additives manufacturer in Korea to a global leader in the development, production and supply of specialty chemicals. To communicate the new direction and support this fundamental shift from offering high-quality polymer stabilizers to the wider field of specialty chemicals, including lubricants, tin intermediates, PVC stabilizers and polymers, SONGWON has launched a brand new visual identity.

 

SONGWON’s new image displays a balance of industry and people to highlight the science behind SONGWON and its human essence. The company’s new tagline ‘It’s all about the chemistry’ was created to emphasize the role that chemistry plays in people’s daily lives, the sustainable chemistry base behind SONGWON’s solutions and the importance of ‘chemistry’ between people – for example, between SONGWON and customers, between the customer and their customers or within the SONGWON global team. Additionally, to further support this important aspect, the shape of SONGWON’s logo is graphically used throughout the organization’s marketing tools. SONGWON has also created and launched a new website which has a clearer structure and is easy to navigate.

 

Commenting on the refreshed corporate image, SONGWON’s CEO, Maurizio Butti said: “SONGWON has grown and evolved into a truly global player in the industry, and a key supplier of specialty chemicals. Going forward, it was important for us to align the organization’s image with our new direction and group structure. What you see captures what SONGWON has become and where we are heading.”

 

 

At K 2016, SONGWON is showcasing its latest high performance solutions and technical expertise. With over 50 years of industry experience, the company has traditionally placed great importance on building strong customer and supplier relationships. By understanding the challenges its customers face on a daily basis, SONGWON strives to help them meet current demands. Most recently, the company has concentrated its efforts on offering customers an even more balanced business portfolio. With its latest solutions, SONGWON has positioned itself to not only win an additional share of existing markets, but also to successfully expand into new ones.

 

During K 2016, SONGWON presentied its high performance solutions and customers will also have the chance to learn more about SONGWON’s new range of: Long-term thermal stabilizers (LTTS); Coatings stabilizer solutions

Thermoplastic polyurethane (TPU) resins; Functional monomers; Long-term thermal stabilizers (LTTS) - a full range of stabilizers for un-filled, talc and glass-filled PP that provide a cost-efficient alternative to the existing solutions available. SONGXTEND 2124 has already enabled one global customer to reduce costs in its glass fiber reinforced PP application while exceeding 1000h at 150 C, long-term thermal stability.

 

SONGWON’s global and local representatives are n Hall 6, Booth B07 at K 2016 from October 19-26.