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Synergy Flavours poised for growth

Source:Synergy Flavours Release Date:2014-08-01 87
Food & Beverage
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The company is in an overhaul mode – new appointments, increased brand recognition, and other investments

Synergy logoAS PART of its global growth plan, Synergy Flavours, a manufacturer of flavouring, extract and essences, has added new staff across its Innovation, Marketing and Operations functions in Europe.  At the High Wycombe and Corby sites, the company recruited Philip Ashman and Jennifer Connor in the Innovations team, Christopher Hendrick in Marketing and Mark Embery in Sales, John Needham, Peter Wingrove and Craig Hall in Operations and Andrew Phelps in IT. The company aims to energise these divisions with the addition of new skills and expertise moving forward.

“It’s a very exciting time to join Synergy and I’ve been really impressed by the level of knowledge and passion here for the food and beverage industry,” says Christopher Hendrick, Synergy’s new Category Manager for Brand and the Sweet Range. Mr Hendrik previously worked at Kinetica Sports in marketing and digital roles, and his experience will be valuable in the area of nutritional products and in engaging consumers online. 

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