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Vitafoods Asia 2016 expands offering

Source:Ringier Food Release Date:2016-05-02 424
Food & Beverage
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The trade exhibition for nutraceutical, functional food and beverages, and dietary supplement industries, returns with added features and elements

VITAFOODS ASIA, the only event dedicated to the nutraceutical, functional food and beverages, and dietary supplement industries in Asia, takes place from 1 - 2 September 2016 at the AsiaWorld-Expo, Hong Kong.

On it sixth edition, the trade event expects participation from over 170 international exhibiting companies, and more than 3,000 visitors from across Asia. New show elements and features are also in store for all show attendees.

“Vitafoods Asia has built a solid foundation within a short span of five years, creating a professional and valued business platform for Asia’s nutraceutical industry,” said Mr Chris Lee, Portfolio Director, Vitafoods Events. “While our main focus is still on providing the industry with a common ground for networking and trade, the next step would be to enhance the overall show experience for both our exhibitors and visitors, and that means offering substantial content, be it new show features or engaging educational opportunities.”

Restructured and focused

Vitafoods Asia undergoes a restructure to offer the industry more focused and targeted content across all segments. It will cover four key sectors of the nutraceutical industry, each catering to a distinct group of exhibitors and visitors. These sectors are: Ingredients & Raw Materials; Contract Manufacturing & Private Label; Services & Equipment, and Finished Products

The introduction of different sectors at the show serves to create a specialized business environment within each sector, and is designed to facilitate business interactions at Vitafoods Asia. This fresh approach assures exhibiting companies ample opportunities to meet with a more targeted audience. Likewise, visitors will also be able to identify their desired exhibitors with greater ease, allowing them to maximise their time at Vitafoods Asia. All in all, exhibitors and visitors can expect a more effective show experience that facilitates business discussions at the 2016 edition.

A multitude of business and education avenues

Exhibitors who are looking to extend their reach and maximize exposure at Vitafoods Asia can also choose to leverage on several new and existing platforms for their marketing needs.

Headlining Vitafoods Asia 2016 as one of the main visitor attractions, the Springboard Pavilion is a new initiative that underscores budding entrepreneurial businesses and start-ups in the industry who are exhibiting for the first time. The pavilion not only serves as a launch pad for companies new to the nutraceutical industry, but also gives these companies a chance to experience Vitafoods Asia without having to commit to a full-sized booth.

The Inspiration Showcase houses a selection of ingredients and finished products curated from selected exhibitors, and will be separated into two areas - New Product Launches and Star Products. Companies looking to extend their presence beyond the booth will be able to benefit from the additional exposure that the Inspiration Showcase offers.

The Tasting Bar returns once again this year, offering all visitors an interactive and delectable experience at the showcase. Split into two categories of Food and Beverages, the feature area allows participating companies to incorporate an experiential element to their showcase, giving visitors the opportunity to view, touch, and taste the functional food and beverage samples on display. In addition, exhibitors also stand a chance to gain recognition through the Best Tasting Functional Food and Best Tasting Functional Beverage awards, both voted by industry visitors.

An all-new segment, Discovery Trails is designed to help visitors pinpoint the top ingredients and products to look out for, the trails will consist of a series of self-guided tours marked out onto custom maps that take visitors to participating exhibitors’ booths. With these maps, Discovery Trails exhibitors will be able to better reach their intended target audiences.

On the education front, the 2016 edition will see the introduction of Vitafoods Centre Stage, which consists of multiple free-to-attend presentations by leading industry professionals from around the world. This exclusive platform gives exhibitors the opportunity to share their latest ingredients and technology, in the style of an interactive presentation.

Finally, the Vitafoods Asia Conference returns with a focus on applied science for the purpose of product development. Featuring six health categories, the conference covers topics such as best practices for bringing a product to market within the Pan-Asian region.

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