Vitafoods Asia all set for debut in Singapore

FOR THE first time, Vitafoods Asia, the only event dedicated to the nutraceutical, functional food and beverages, and dietary supplement industries in Asia, takes place in Singapore. Scheduled from 5-6 September 2017 at the Sands Expo and Convention Centre of the Marina Bay Sands, the 2017 edition will be twice the size of the previous one.

Vitafoods Asia 2017 is readty for its first show in Singapore, the HQ of many food and beverage companies

New city, new opportunities

The Singapore government’s efforts to grow its integrative research capabilities for food sciences, biomedical sciences, chemistry, and engineering industries in recent years have attracted investments from numerous multi-national corporations and international companies from the food industry to the island nation. The industry’s call to product innovation is keenly felt in Singapore, with top food companies – BASF, CP Kelco, DSM, Fuji, Ingredion, and Nestlé – having chosen to set up their R&D centres and regional offices in the Southeast Asian city.

Vitafoods Asia’s strategic move to Singapore further strengthens the event’s appeal, both worldwide and within the Asia Pacific region. As a well-connected global city, Singapore is accessible to 4 billion people within a 7-hour flight radius^[1]. The organisers of the event expect to draw in new visitors from more parts of the world with this change in venue, catering to attendees that were unable to participate in previous editions.

The industry has responded positively to the move, and the event has attracted the participation of a strong portfolio of major manufacturers and service providers to date, including analyze & realize, AstaReal, Catalent, Gelita, Graminex, Ingredia, KSM, Lesaffre, Sabinsa, Troikaa, and Vidya Herbs.

Chris Lee, Managing Director at Informa Exhibitions’ Global Health & Nutrition Network, Europe, said, “In the last few years, Singapore has become a prominent destination of innovation for the food industry, and moving Vitafoods Asia there puts us at the heart of these activities. We’re excited that the event is garnering more interest from the nutraceutical industry this year, and attendees can expect to see a greater variety of quality ingredients, raw materials, finished products, and services from some of the best companies in the industry. The team is encouraged by the response so far, and we’re committed to delivering a better event than ever before.”

Bigger and better event

Now into its seventh edition, Vitafoods Asia has developed a firm following within the nutraceutical industry. This year’s event will again cover four key sectors of the nutraceutical industry – Ingredients & Raw Materials, Contract Manufacturing & Private Label, Services & Equipment, and Branded Finished Products – offering the industry more focused and targeted content across all segments. Designed to facilitate business interactions, these sectors reflect the diverse nature of the nutraceutical industry and the classification helps visitors to identify exhibitors of interest with greater ease.

Attendees can look forward to viewing product and service offerings presented by a record number of more than 200 exhibitors from all over the world, as well as the most ever number ofInternational Pavilions this year. Visitors looking to source from specific countries can narrow their search by zooming in on the 10 pavilions – Australia, Canada, France, Germany, Hong Kong, Japan, Malaysia, Singapore, Taiwan, and USA.

Apart from gaining access to the latest innovations as well as networking opportunities, visitors can expect to learn about the latest industry trends and acquire new knowledge from experts at Vitafoods Asia through various attractions, such as the Vitafoods Asia Conference, Global Market Theatre, Inspiration Showcase, and Tasting Bar.

Lee concluded, “The relocation may be a significant change, but what will remain is the event’s reputation as a quality platform with ample sourcing, networking, and education opportunities, all which the industry has come to expect and appreciate. We look forward to meeting the industry’s best in Singapore this September.”

^[1] Singapore Exhibition & Convention Bureau, Overview of Singapore, Extracted 23 Mar 2017.

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