Samsung launches Enterprise Experience Centre in Singapore

Time:4/3/2013 10:44:56 AMLarger Medium SmallerSource:The Business Times Singapore

SAMSUNG Electronics has launched the region's first Enterprise Experience Centre in Singapore and signed a MOU with Nanyang Polytechnic to establish a Digital Convergence and Mobility Innovation Centre.

SAMSUNG Electronics Co Ltd has launched the region's first Enterprise Experience Centre in Singapore and signed a memorandum of understanding with Nanyang Polytechnic to establish a Digital Convergence and Mobility Innovation Centre. This is spurred by a move towards business ventures in the enterprise space.

Harry Lee, Samsung Asia's managing director, said: "In the coming year, we are targeting for the enterprise sector to contribute to 10 per cent of our business. By 2020, our goal as a company is to have 23 per cent of our revenue contributed by enterprise business."

The company will roll out its partner programme, Samsung Enterprise Alliance Programme (Seap), to empower its partners with skills to build an ecosystem of good partnership programmes.

Another enterprise solution will be the Samsung for Enterprise-SAFE programme. This programme ensures that Samsung Android devices work on a wide range of certified security solutions provided by Samsung partners and meets the security needs of any corporate IT environment.

This software platform is made up of four key pillars, which include the Exchange AcitveSync, mobile device management, On-device encryption and Virtual Private Networks (VPN).

Samsung KNOX is also another enterprise solution, which provides security hardening from the hardware through to the application layer. This separation is enforced by SE Android and file system level encryption, offering protection of business data and applications from data leakage, viruses and malware attacks.

It is easily accessible via an icon on the home screen and compatible with existing common enterprise such as VPN.

This makes it especially useful for IT departments looking to implement and manage BYOD (Bring Your Own Device) strategies.


Samsung KNOX will be commercially available in selected Samsung Galaxy devices from the second quarter of 2013 while the Samsung SAFE will be made available to all partners beginning the second quarter of 2013.


At the Enterprise Experience Centre, The Business Times was shown how technology such as near field communications could be used for credit card payment on a Samsung Note II with the card placed against the device to make a payment. This could enable a self-service mobile payment system.

Location-based advertising using Samsung's new transparent displays with a screen in the front glass and a technology-enabled inventory management through a wireless link-up of various Samsung devices including the Samsung Galaxy Note 10.1 and Samsung Galaxy Note 8 could make for a digitally integrated store.

More research will be conducted at the Digital Convergence and Mobility Innovation Centre set up with Nanyang Polytechnic.

Students will also be engaging in Collaborative Learning using smart devices and data analytics.

"Nanyang Polytechnic is excited to collaborate with Samsung in setting up the Digital Convergence and Mobility innovation centre which will enrich our students' learning experience," said Chan Lee Mun, principal and CEO, Nanyang Polytechnic.

     
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